Rachel Snead
Alexandria
Summary
Highly adaptable and self-motivated data professional with expertise in Salesforce-related business analytics, data management, and systems improvement. Strong leader with the ability to communicate effectively with users across all levels of data literacy. Personally connected to the fight against cancer through my mother's experience, I'm passionate about using data to drive meaningful impact for patients and their families.
Overview
10
10
years of professional experience
Work History
Director, BI and Data Operations
The ALS Association
Rosslyn
05.2024 - Current
- Advocated for and led a team of four in Business Analytics and Data Operations.
- Implemented key priorities, integrating TeamRaiser and Salesforce using Omatic.
- Executed four Salesforce improvement projects related to Development and Care Services in FY25.
- Collaborated with Director of Products and Platforms to prioritize Salesforce system enhancements.
- Developed training materials using Spekit to boost Salesforce adoption and data literacy.
- Identified Marketing Cloud requirements and created relevant reports for Marketing team.
- Maintained partnerships with leaders across Association to align on data priorities.
- Facilitated stakeholder requirements-gathering sessions to translate business needs into technical solutions.
Associate Director, Business Intelligence Operations
The ALS Association
Rosslyn
02.2023 - 05.2024
- Effectively led a team of three in Business Analytics and Data Operations.
- Led and contributed to the completion of seven high-complexity projects in FY24, including a Salesforce to Sage Reconciliation project and the deduplication of hundreds of thousands of records that were a result of our Salesforce migration project.
- Developed and overaw the creation of regular data auditing processes.
- Led the creation of Salesforce Audit dashboards that users can utilize to ensure correct data entry.
- Served as the go-to person to resolve any high-priority data requests or issues.
- Clearly and accurately documented data requirements, looped in all relevant team members, and led the resolution of the data need.
- Collaborate with team members across departments to craft technology-facing project charters for the Association, ensuring clear requirements, deadlines, and scope.
- Regularly perform requirement gathering meetings with many stakeholders and competing needs.
- Work with our Senior Data Analyst to gather complex requirements from stakeholders for internal Tableau dashboards.
Business Intelligence Analyst
The ALS Association
Rosslyn
10.2021 - 01.2023
- Built a suite of standard Salesforce reports and dashboards for users that meet users' reporting needs within Salesforce, allowing users to easily transition from legacy databases into Salesforce.
- Regularly collaborated with team members to identify and clean data issues that impact The ALS Association’s ability to report accurately.
- Provided solutions requirements to external implementation vendors, Attain and Craftsman Technology.
- Clearly documented and articulated Association requirements and provided quality checks of said solutions.
- Worked on the implementation of Classy, our online fundraising tool.
- Helped provide regular reporting from Classy and ensured data was syncing to the correct location.
- Served as a Business Analyst to the Development team and translated complex requirements into actionable improvements for external vendors and internal Salesforce experts.
Manager, Development Operations
The ALS Association
Rosslyn
08.2017 - 09.2021
- Served as a key stakeholder in providing requirements to our migration vendor for a full CRM migration from Raiser’s Edge to Salesforce.
- Validated data and managed issues as they arose throughout migration.
- Assisted with data validation and issue resolution in Salesforce migration for 13 chapter partners, all migrating from different Salsa databases.
- Managed relationship with caging company to maintain regular data processes and procedures.
Development Coordinator
The ALS Association
Rosslyn
05.2016 - 07.2017
- Maintained the integrity of the National Office’s Raiser’s Edge database and ensured accurate data collection and data accuracy through regular data checks and reviews of donor records and fields.
- Served as lead for all fundraising reporting out of Raiser’s Edge for Development Team.
- Provided daily care and support to Association donors through phone calls and email.
- Processed, tracked, reported, and acknowledged gifts in an accurate and timely fashion, in conjunction with database guidelines and caging company processing.
Education
Bachelor of Arts - International Studies
American University, School of International Service
Washington, DC05.2016
Skills
- Stakeholder engagement
- Team leadership
- Requirements analysis
- Data reporting and quality
- Process improvement
- Problem solving
Timeline
Director, BI and Data Operations
The ALS Association
05.2024 - Current
Associate Director, Business Intelligence Operations
The ALS Association
02.2023 - 05.2024
Business Intelligence Analyst
The ALS Association
10.2021 - 01.2023
Manager, Development Operations
The ALS Association
08.2017 - 09.2021
Development Coordinator
The ALS Association
05.2016 - 07.2017
Bachelor of Arts - International Studies
American University, School of International Service