Rebecca Griffith
Charlottesville
Summary
Dynamic leader with a proven track record at Martha Jefferson House, adept in strategic planning and operations management. Excelled in fostering relationships, enhancing brand reputation, and driving substantial business growth through innovative marketing strategies. Skilled in leadership and client engagement, achieving significant advancements in organizational sustainability and efficiency.
Overview
9
9
years of professional experience
Work History
Interim-CEO/AIT
Martha Jefferson House
07.2024 - Current
- Work closely with Leadership team to ensure the facility operates effectively and efficiently with limited resources of a non-profit organization
- Oversee the day-to-day operations of both the DSS regulated Independent Living/Assisted Living licensure and the VDH regulated Long-Term Care Licensure
- Maintaining my Administrator in Training Hours and completing my domains of practice through a Licensed Nursing Home Administrator Preceptor to sit for my exam upon completion of program
- Currently guiding the organization through a sustainability project that will explore redevelopment or affiliation for the sustainability of the organization
- Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts
- Carry out board developed key operational initiatives to drive and maintain substantial business growth
- Carry out board approved budget for FY23-24 and into FY24-25
- Enhanced brand reputation with effective marketing campaigns and public relations efforts
- Cultivate a positive work culture to enhance employee satisfaction and retention
- Built and maintain productive relationships with industry partners and competitors to support strategic business objectives
- Research new revenue streams by identifying market opportunities and innovative products or services
AIT/Director of Marketing & Development
Martha Jefferson House
01.2024 - Current
- Administrator in Training program completing hours for licensure exam to become a LNHA under the guidance of a preceptor
- Develop comprehensive marketing plans annually to promote the organization and our offerings
- Spearheaded digital marketing efforts including website redesign and Brookwood digital strategy to drive growth in online traffic and conversions
- Develop relationships with all prospective families and residents
- Conduct tours and provide overview of house services and accommodations
- First point-of-contact for all referrals from community
- Coordinate admissions process until new resident is approved for admission from the clinical team and make an introduction to the admissions coordinator
- Maintain marketing department budget to meet appropriate margin
- Community engagement
- Responsible for applying to all grant opportunities for capital improvement needs
- Oversee all donations to the non-profit organization and maintains relationship with donors
- Manage annual market research to keep rents and care costs within market
- Keeping in tune with industry trends in Long-Term Care and Senior Living
Director of Marketing & Development
Martha Jefferson House
01.2023 - Current
- Conducted in-depth Market Assessment to help drive significant growth and sustainability at the organization
- Provide personalized tours for prospective residents and their family members
- Discuss individualized care needs and services for all IL/AL/LTC new residents at the organization
- Collaborate closely with other leaders to streamline admissions process to create the best experience for our residents
- Maintain relationships with residents and their families
- Develop marketing collateral for house and Brookwood Therapeutic Services materials
- Manage online presence on social media, corporate partner websites, MJHouse website and Chamber platforms
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Apply for grant opportunities and oversee all donations to the organization
- Maintain marketing department budget and meet an appropriate margin
Director of Marketing and Client Engagement
HAWK Advisers
01.2019 - 01.2023
- Responsible for marketing strategy & plan execution for local agency HAWK Advisers and national affiliate company SafePark USA
- Manage multiple company social media profiles
- Brand management for both HAWK Advisers and SafePark USA
- Plan and create editorial calendar & execution
- Responsible for content creation & monthly newsletter engagement
- WordPress updates and website management
- Trade show marketing & attendance
- Seminar event planning
- Internal company training and staff meetings
- Responsible for graphic design & marketing collateral for agency
- Project management for digital marketing strategies
- Recruitment and talent acquisition for agency
Client Engagement & Marketing Associate
HAWK Advisers
01.2017 - 01.2019
- Responsible for marketing strategy & plan execution for local agency brand
- Manage multiple company social media profiles
- Brand awareness & management
- Administrative & customer experience representative
- Event planning
- Community Outreach
- Created New Hire Orientation packet and training videos for client management platform
Admissions Advisor
ECPI University
03.2015 - 01.2017
- Admissions Advisor for the Registered Nursing and Licensed Practical Nursing programs at the Roanoke campus
- Organized tours with prospective students for our health care specific programs
- Enhanced overall student satisfaction by providing exceptional customer service and guidance throughout the admissions process.
- Participated in professional development activities to stay up-to-date on industry trends, ensuring that our institution remained competitive in attracting top talent.
- Trained new admissions staff members on department policies, procedures, and best practices, leading to a more cohesive team environment.
- Worked with financial aid office to verify student's' applications and discuss payment options.
- Increased visibility of program offerings by representing our institution at various education conferences and events.
- Served as a positive ambassador for our institution by maintaining a professional demeanor and demonstrating genuine enthusiasm for the programs and services offered.
- Maintained positive relationships with students, faculty, alumni, and administration.
- Regularly met with enrolled students to confirm success and identify problem areas.
- Collaborated with academic advisors to create individualized plans for admitted students based on their unique needs and goals.
Education
Master of Science - Corporate And Professional Communication
Radford University
Radford12.2014
Bachelor of Science - Media Studies
Radford University
Radford, VA12.2013
Skills
- Customer Focus
- Strategic Visioning
- Relationship and Team Building
- Leadership and People Development
- People and Culture
- Client Engagement
- Operations Management
- Business Development
- Strategic Planning
- Goal Setting
- MIssion and Vision
- Business Planning
- Marketing and Advertising
Timeline
Interim-CEO/AIT
Martha Jefferson House
07.2024 - Current
AIT/Director of Marketing & Development
Martha Jefferson House
01.2024 - Current
Director of Marketing & Development
Martha Jefferson House
01.2023 - Current
Director of Marketing and Client Engagement
HAWK Advisers
01.2019 - 01.2023
Client Engagement & Marketing Associate
HAWK Advisers
01.2017 - 01.2019
Admissions Advisor
ECPI University
03.2015 - 01.2017
Master of Science - Corporate And Professional Communication
Radford University
Bachelor of Science - Media Studies
Radford University
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