Reda Bouizar
Alexandria,VA
Summary
Dynamic Digital Diplomacy Officer with a proven track record at the Embassy of Canada, driving a 45% increase in social media engagement through strategic content planning and analytics. Skilled in brand storytelling and cross-cultural communication, I excel in fostering stakeholder relationships and leading high-impact campaigns that resonate with diverse audiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Digital Diplomacy Officer
Embassy of Canada to the United States
04.2024 - Current
- Lead embassy digital strategy across Instagram, X, Facebook and Connect2Canada; increased Instagram followers from 22K→32K and Facebook from 2K→12K in six months.
- Doubled engagement rate (3%→6%) through data‑driven content planning and targeted campaigns.
- Produce multimedia content; manage calendars and messaging; support high‑profile advocacy events; train colleagues on best practices.
- Posts regularly exceed 1M+ views and 20K+ likes; monitor performance via Hootsuite and Google Analytics.
- Maintained strict adherence to the government regulations and policies, minimizing risk exposure for the organization.
- Enhanced communication between team members by organizing regular meetings and fostering open dialogue.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Operations Coordinator
Embassy of Canada to the United States
05.2021 - 03.2024
- Coordinated communications and service requests among management and the consulates across the U.S. and Central America, acting as the liaison for recruiting, finance, procurement and contracting support.
- Launched quarterly newsletters and developed SharePoint trackers and PowerBI dashboards to streamline reporting and performance monitoring.
- Managed agendas, VIP logistics and partner engagement for major events such as the Embassy’s first Open House.
- Built a departmental communication site to enhance cross‑mission information sharing and knowledge management.
General Manager & Marketing Lead
Spin DC - Social Club
11.2018 - 02.2021
- Directed marketing and operations for SPIN Washington DC; leveraged the venue’s Insta‑ready design and unique experiences to attract media and patrons.
- Executed influencer partnerships and user‑generated campaigns to amplify the brand’s reach and authenticity, following best‑practice advice that collaborating with influencers rapidly boosts restaurant visibility.
- Collaborated with corporate headquarters to develop creative promotions and PR concepts that were featured in Eater DC and Washingtonian articles, strengthening brand awareness and positioning SPIN as a must‑visit destination.
- Managed social media strategy across Instagram and Twitter; highlighted league nights, corporate events, and special menus, driving steady increases in bookings and press mentions.
- Developed beverage program and menus; maintained 22% annual sales growth and expanded revenue streams through branded merchandise and event packages.
- Recruited, trained and led a team of 40 staff, fostering a culture of hospitality and creativity.
Co‑Founder & Managing Partner
Mazagan Restaurant
09.2014 - 11.2018
- Led brand identity and marketing strategy, ensuring every decor detail nodded to North Africa while remaining contemporary. Developed a cohesive visual identity and narrative across website, menus, and social media, recognizing that a restaurant’s social media presence is a lifeline to its customer base.
- Built and managed digital channels (Instagram, Facebook, website) to highlight the restaurant’s ambiance, cuisine and culture; used storytelling to differentiate the brand.
- Employed influencer partnerships, user‑generated content, contests and location‑tag strategies to grow visibility and engagement.
- Produced investor decks, secured financing, and achieved $1.3M in sales within 18 months.
- Oversaw operations, staff training and customer experience, ensuring consistency and excellence.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Co‑Founder & Brand Manager
Mozza
12.2012 - 08.2014
- Created and launched Mozza Pasta, developing a bold Italian‑inspired brand with modern logos, menus and retail packaging; designed marketing materials and a digital presence that elevated the brand’s visibility.
- Implemented social media marketing campaigns and community partnerships that boosted brand awareness and sales, drawing on tactics such as influencer collaborations and cohesive visual storytelling.
- Produced investor materials, secured franchise interest, and negotiated contracts with vendors and distributors.
- Integrated beverage program enhancements as part of the brand experience, driving a revenue increase of $320K by aligning product offerings with marketing strategy.
Education
MBA - Management
Keller Graduate School of Management
Arlington, VA05-2017
Master of Science - Marketing Management And Research
Toulouse School of Management
Toulouse, France09-2011
Bachelor of Science - Marketing Management
Graduate School of Management
Marrakesh, Morocco06-2010
Skills
- Digital Strategy & Analytics – planning and evaluating multi‑platform campaigns
- Social Media Management – scheduling, posting and community engagement
- Content Creation – copywriting, photography, videography and editing
- Graphic Design – Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After effects)
- Brand Development & Storytelling – crafting cohesive narratives and visual identities
- Data‑driven Decision Making – using Hootsuite, Google Analytics and PowerBI
- Creative Direction & Campaign Planning – concepting and executing imaginative ideas
- Stakeholder & VIP Coordination – managing relationships with partners and executives
Accomplishments
- Accelerated Audience Growth: Grew the Embassy’s Instagram following from 22 K to 32 K and Facebook from 2 K to 12 K in just six months, while doubling overall engagement rates from 3 % to 6 %.
- Viral & High‑Profile Campaigns: Produced diplomatic content for major events ranging from national celebrations to advocacy and trade‑policy communications that consistently broke records, with several posts surpassing 1 M views and 20 K likes; delivered timely, targeted messaging that elevated Canada’s presence in U.S. media.
- Digital Diplomacy Training: Designed and led cross‑mission digital diplomacy training sessions and roundtables, upskilling Embassy staff and consulates across the U.S. and Central America in social media best practices.
- High‑Profile Advocacy: Managed digital campaigns for major diplomatic events—including the U.S. inauguration advocacy and trade‑tariff response—delivering timely, targeted messaging that resonated with U.S. audiences.
- Strategic Brand Marketing: Led marketing strategies and influencer collaborations for SPIN DC, Mazagan, and Mozza; secured coverage in top outlets (Eater and Washingtonian) and achieved substantial revenue growth ($1.3 M at Mazagan and $320 K at Mozza).
Certification
Lean Agility - Yellow Belt
Languages
English
French
Arabic
Spanish
Timeline
Digital Diplomacy Officer
Embassy of Canada to the United States
04.2024 - Current
Operations Coordinator
Embassy of Canada to the United States
05.2021 - 03.2024
General Manager & Marketing Lead
Spin DC - Social Club
11.2018 - 02.2021
Co‑Founder & Managing Partner
Mazagan Restaurant
09.2014 - 11.2018
Co‑Founder & Brand Manager
Mozza
12.2012 - 08.2014
MBA - Management
Keller Graduate School of Management
Master of Science - Marketing Management And Research
Toulouse School of Management
Bachelor of Science - Marketing Management
Graduate School of Management
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