Roberta Oster

• Develop, produce and launch a statewide weekly news broadcast, VPM News Focal Point, covering public policy issues
• Lead a team producing multimedia coverage of news, politics, business, culture, the environment, and racial and economic justice
• Established Focal Point's strategic vision and editorial direction
• Provide editorial leadership for Focal Point, and VPM's election coverage, and specials
• Oversee marketing, publicity, community engagement, digital strategy initiatives, and budget
• Pitch, research, write, edit and produce video and digital stories
• Direct anchor and reporters from the control room during broadcast
• Lead team of 10 people and work directly with VPM’s C-Suite leadership team

• Developed and implemented communications and marketing strategy for statewide non-partisan, non-profit interfaith advocacy organization with 25,000 members advocating economic, racial, social, and environmental justice
• Pioneered, launched, and produced Virginia Interfaith LIVE! a weekly streaming public policy interview show that served as an outreach tool during the pandemic
• Successfully led TV, print, and digital campaign resulting in 100+ media hits/year
• Produced videos and wrote multimedia content for media and development campaigns
• Organized and publicized press conferences, prayer vigils, and fund-raising events
• Increased membership by 9,000 and social media engagement by 80%
• Developed campaigns and tracked results
• Managed media for large coalition campaigns for paid sick days, abolishing the death penalty and speaking out against racism
• Built relationships with legislators, reporters, and community and faith leaders

• Provided media training, coaching, and leadership development for clients including VCU, Morgan Stanley, VA Council of CEO’s Jones Day, and the Frontier Project
• Led trainings for C-Suite leaders as Adjunct faculty at tCenter for Creative Leadership

• Oversaw internal and external communications
• Built strong relationships with community leaders and media

• Supervised staff of 18 and oversaw internal and external university communications
• Managed $1.8 million-dollar budget for PR, media, marketing, and publications

Co-founded program; taught journalism; awarded $100,000 grant from Hearst Foundation