Roy H. Brinkley
Alexandria
Summary
Dynamic marketing and sales professional with over 20 years of experience in driving brand awareness and revenue growth across various industries. Proven track record in developing and executing effective marketing strategies, Managing human resources, as well as developing and leading training programs. As the owner of Southern Flair Promotions, I thrive in entrepreneurial environments where innovative thinking and strategic planning intersect. Passionate about building strong client relationships and delivering impactful results.
Overview
24
24
years of professional experience
Work History
OWNER
SOUTHERN FLAIR PROMOTIONS LLC
03.2018 - Current
- Supervised development of company website and portal
- Developed marketing materials and strategies to obtain new clients that resulted in consistently, on average, a 75% increase in clients year over year.
- Managed all aspects of human resources, including interviews, hiring, onboarding new employees, and managing payroll.
- Assisted clients with strategic planning of marketing campaigns to achieve client’s sales goals.
- Coordinated with clients the scheduling of marketing events.
- Managed product distribution and supplies to employees.
SOUTH CAROLINA SPIRITS BROKER
NICHE IMPORT CO
11.2015 - 07.2020
- Monitored Distributor product inventory levels to ensure availability.
- Coordinated with Importer and Distributor to develop sales and marketing strategies to drive sales growth.
- Conducted presentations to On and Off Premise Distributor sales teams to enhance product knowledge and sales strategies.
- Promoted the distribution, brand awareness, and sales growth of the portfolio through product placements, staff training, Off Premise tasting, On Premise presentations, and market ride-withs with sales staff.
- Implemented targeted marketing strategies that contributed to a 44% growth in portfolio sales during my tenure.
PROJECT MANAGER
PALMETTO POSTING INC
06.2008 - 10.2014
- Supervised the execution of company contracts in multiple states to post tax notices.
- Trained Field Agents in best practices, tips and tools for fast, efficient, successful notice posting.
- Coordinated with company and counties scheduling, and daily operations.
MARKETING REPRESENTATIVE, NATIONAL TRAINING DIR
BEHN OF NORTH AMERICA
10.2001 - 05.2008
- Promoted the distribution, brand awareness, and sales growth of Dooley’s Toffee Cream Liqueur and Kleiner Feigling Vodka in multiple territories in three states through sales blitzes, staff training, on and off premise tastings, and placements resulting in consistent sales growth of 30% year over year.
- Developed and implemented national training program for new marketing representatives, which achieved increased representative retention and sales performance.
- Participated in sales blitzes in multiple markets in seven states.
Skills
- Brand Development
- Sales Strategy
- Training and Development
- Client and Customer Relationship Development
- Data Entry and Analytics
- Excel proficient
Timeline
OWNER
SOUTHERN FLAIR PROMOTIONS LLC
03.2018 - Current
SOUTH CAROLINA SPIRITS BROKER
NICHE IMPORT CO
11.2015 - 07.2020
PROJECT MANAGER
PALMETTO POSTING INC
06.2008 - 10.2014
MARKETING REPRESENTATIVE, NATIONAL TRAINING DIR
BEHN OF NORTH AMERICA
10.2001 - 05.2008