Sallie Cauthers
Petersburg
Summary
Dynamic sales and marketing team leader with extensive experience at the Defense Commissary Agency, driving impactful global campaigns and fostering strategic partnerships. Expert in event planning and public relations, recognized for enhancing military family wellness initiatives. Proven track record in project management, achieving significant outreach and engagement through innovative programs and collaborations.
Overview
15
15
years of professional experience
Work History
Chief Marketing Development Officer
Defense Commissary Agency
05.2007 - 03.2022
- Led a successful worldwide marketing program for over 250 commissaries (military grocery stores) for all US military services and their families in 14 countries.
- Created a universal branding of the grocery chain, promoting the commissaries as the premier military benefit and nutritional leader in DEpartment of Defense (DOD).
- Developed and executed over 20 large-scale promotion campaigns reaching the military worldwide through Industry promotions, Celebrity Meet and Greets, and On-Site Case Lot Sales proving viability of these events through ROI.
- Fostered partnerships with Industry to expand outreach and improve promotional activities. Created P&G's and the NFL's ProCamps For Kids program with military-affiliated players resulting in 4-day camps for military children.
- Was recognized by the Deputy Secretary of Defense for the Wounded Warrior Care Month partnership program campaign to assist in our military family's mental health and wellness benefits.
- Created the largest DOD and Industry partnership event worldwide: The Healthy Lifestyle Festival by collaborating with commissry officials, Industry, Medical Command and Post Exchanges to increase revenues and partnership awareness on base.
- First-evers: Legal approval to use commercial industry names in DOD press releases depicting credit for their participation in sales events; first of four DeCA employees, out of 900 to receive Green Belt certification for improving the approval work flow process in the agency, for press releases, hiring employees, contracting, etc.
Education
Art History
Memphis State University
Memphis, TNWorld History
University of Maryland
Frankfurt GermanyBusiness
Personal Management For Executives
Lancaster, PAMarketing
Texas A&M University
College Station, TXSkills
- Event planning
- Public relations
- Self motivation
- Public speaking
- Community outreach programs
- Project management
- Partnership development
- Teamwork and collaboration
- Crisis management
- Training and onboarding
Timeline
Chief Marketing Development Officer
Defense Commissary Agency
05.2007 - 03.2022
Art History
Memphis State University
World History
University of Maryland
Business
Personal Management For Executives
Marketing
Texas A&M University