Samantha Allen

Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with influencers through cohesive digital strategy. Engaging storyteller with history in photojournalism and content development. Develops vision and achieves objectives through execution of integrated plans.

Asana, Sprout Social, Hootsuite, Later, Canva, Google Sheets

• Scaled Social Presence: Strategically grew Yellow Umbrella Provision's Instagram following from 8K to 22.5K through a data-driven content plan, targeted engagement tactics, and optimized posting schedules, resulting in an increase in average post reach and stronger brand community.
• Marketing Support for Expansion: Assisted in creating and coordinating marketing materials for a client launching two new store locations, including social media teasers, grand opening campaigns, and press kit content, contributing to an attendance increase at opening events and heightened local awareness.
• Influencer Partnerships: Managed influencer outreach and collaborations, securing partnerships with relevant creators to amplify brand visibility, generate user-generated content, and drive engagement; campaign efforts resulted in an uplift in engagement rate and measurable conversions.