Samantha Cho
Charlottesville
Summary
Fourth-year commerce student at the McIntire School of Commerce, specializing in Information Technology with a minor in Data Science. Equipped with hands-on experience in leveraging analytics to drive decision-making for early-stage startups, marketing performance, and operational efficiency. Proficient in Python, R, SQL, Tableau, and Excel, demonstrating a strong analytical skill set complemented by a collaborative work style. Passionate about utilizing data to address real-world business challenges and enhance strategic outcomes. Committed to continuous learning and applying innovative solutions to complex problems in dynamic environments.
Overview
3
3
years of professional experience
Work History
Tech Frontier Intern
George Washington University
06.2025 - 08.2025
- Collaborated with 15 early-stage startups from South Korea on various projects.
- Facilitated prototyping and usability testing to enhance product-market fit.
- Coordinated connections between startup teams and potential investors, supporting pitch preparation.
- Conducted and analyzed over 200 customer interviews, synthesizing qualitative and quantitative findings to inform product iteration.
E-Commerce Manager
Self-Employed
04.2022 - 10.2024
- Achieved Top 234 Global Seller ranking on Depop based on sustained high-volume sales performance.
- Founded and scaled a multi-platform resale business averaging $3,000 in monthly revenue.
- Led end-to-end operations including sourcing, pricing strategy, digital marketing, fulfillment, and customer experience.
- Executed targeted promotional campaigns that increased customer retention and expanded repeat purchase volume across multiple product categories.
Marketing Intern
LT Marketing
02.2024 - 08.2024
- Tracked and analyzed social media performance across Instagram, TikTok, YouTube, and Facebook, reporting on reach, engagement, and click-through rates for monthly client deliverables across 4+ brands.
- Created and scheduled 30+ branded posts per month for local business clients, driving consistent audience engagement and platform growth.
- Supported execution of 4+ concurrent marketing campaigns by contributing to weekly client strategy meetings and cross-functional brainstorms, ensuring on-time delivery and campaign alignment.
- Drove 18% increase in average engagement rate through optimized posting schedules and content strategy across four platforms.
Education
Bachelor of Science - Commerce, I.T | Data Science
University of Virginia
Charlottesville, VA05.2026
Skills
- Excel
- SQL
- Python
- Tableau
- Power BI
- R
- RapidMiner
- Bilingual Communication
Timeline
Tech Frontier Intern
George Washington University
06.2025 - 08.2025
Marketing Intern
LT Marketing
02.2024 - 08.2024
E-Commerce Manager
Self-Employed
04.2022 - 10.2024
Bachelor of Science - Commerce, I.T | Data Science
University of Virginia