Samantha Johannesen
Alexandria
Summary
Strategic account manager with a track record of achieving portfolio growth of 61% through relationship-driven sales and data-informed strategies. Demonstrated ability to exceed performance targets consistently while establishing high-value partnerships across diverse markets.
Overview
10
10
years of professional experience
Work History
Strategic Account Manager / Player Development Executive
DraftKings
03.2022 - Current
- Managed and grew high-value accounts portfolio through strategic relationship management, disciplined engagement, and compliance-driven execution in a regulated environment.
- Exceeded all annual performance targets, including +7% revenue vs. goal, +9% gross profit, and +22% projected value growth.
- Drove 61% year-over-year portfolio growth through consistent account coverage, personalized engagement strategies, and data-informed planning.
- Built and retained multiple high-impact accounts, including a flagship relationship generating $9.7 million in annual revenue.
- Planned and executed high-touch, compliant client programs and events across multiple major markets, balancing relationship-building with ROI and business objectives.
- Partnered cross-functionally to support market launches, acquisition initiatives, and best-practice sharing across regions.
- Recognized for delivering best-in-class presentations and engagement strategies adopted by peers and leadership.
Marketing Executive
MGM National Harbor
01.2020 - 03.2022
- Drove sustained revenue growth through strategic account acquisition, retention, and relationship development.
- Delivered top-tier performance with annual production ranging from $2.1M–$9.6M, consistently exceeding productivity goals.
- Ranked as a Top Producer on the National Marketing team.
- Led the team in bookings for large-scale events and client programs.
- Collaborated cross-functionally with executive leadership to streamline operations and elevate the client experience.
- Mentored peers and supported onboarding of new team members.
Executive Host
MGM National Harbor
03.2018 - 01.2020
- Developed and maintained long-term relationships with high-value clients to drive incremental business and retention.
- Re-engaged inactive accounts and acquired new business through targeted outreach and personalized engagement.
- Coordinated end-to-end client experiences, ensuring satisfaction, loyalty, and repeat engagement.
- Managed incentives and client programs within strict company and profitability guidelines.
Casino Marketing Host
Luxor Hotel & Casino
Las Vegas
04.2016 - 03.2018
- Surpassed first-year revenue benchmark by 50%, generating $1.2M in year one and $2.1M in year two.
- Built strong cross-department partnerships to ensure seamless client experiences.
- Evaluated client eligibility for programs and incentives in alignment with company policies and profitability goals.
- Las Vegas, NV
Education
Bachelor of Arts - Broadcast Journalism & Mass Communications
University of South Carolina
Columbia, SCSkills
- Account management strategies
- Relationship selling techniques
- Territory planning execution
- Risk and compliance awareness
- Performance data analysis
- Client education engagement
- Event program management
- CRM analytics tools
Timeline
Strategic Account Manager / Player Development Executive
DraftKings
03.2022 - Current
Marketing Executive
MGM National Harbor
01.2020 - 03.2022
Executive Host
MGM National Harbor
03.2018 - 01.2020
Casino Marketing Host
Luxor Hotel & Casino
04.2016 - 03.2018
Bachelor of Arts - Broadcast Journalism & Mass Communications
University of South Carolina