Sarah Hawkins
Chesapeake
Summary
Results-driven marketing professional with experience in event planning, digital campaigns, and strategic brand promotion. Currently serving as a Senior Marketing Coordinator at Carahsoft Technology Corporation, specializing in vendor-facing marketing for ServiceNow. Skilled in executing high-impact marketing plans, coordinating webinars and tradeshows, crafting compelling communications, and fostering strong client relationships to maximize ROI. Adept at leveraging creative and analytical skills to develop effective marketing strategies across various channels. Holds a B.S. in Marketing Management from Virginia Tech, with hands-on experience in social media strategy and audience engagement.
Overview
3
3
years of professional experience
Work History
Senior Marketing Coordinator
Carahsoft Technology Corporation
07.2023 - Current
- Promoted within 12 months due to strong performance and contributions to marketing initiatives.
- Plan and execute webinars, tradeshows, and marketing campaigns to drive brand awareness and lead generation.
- Develop strategic marketing plans in collaboration with the management team.
- Coordinate onsite and online events, managing logistics, communication, and content distribution.
- Create marketing collateral, advertising materials, and press releases to enhance brand visibility.
- Execute multi-channel marketing campaigns to maximize outreach and ROI.
- Organize webcasts, liaising with speakers and sales teams for engagement and follow-up.
- Build and maintain strong client relationships to align marketing efforts with business goals.
Headwait
Bloomin' Brands
06.2022 - 07.2023
- Promoted from Server to Head Waitress within 6 months due to high sales numbers and positive feedback from clientele and management.
- Managed end-of-night financial operations, including organizing receipts, balancing drawers, and counting the safe.
- Distributed tip share to employees, ensuring accurate and timely payouts.
- Led a team of servers, assigning tables and managing service flow to ensure optimal customer experience.
- Provided training and coaching to new waitstaff on restaurant standards and menu knowledge.
- Actively addressed customer concerns and complaints, resolving issues promptly and professionally.
- Maintained a high level of quality control by monitoring dining room operations and ensuring adherence to service protocols.
Brand Representative
Altar'd State
11.2021 - 06.2022
- Completed floorsets, filled floor, and rang up customers.
- Provided excellent customer service, resulting in positive feedback and repeat business.
- Enhanced sales performance through effective communication of product features and benefits.
- Assisted with daily opening and closing tasks to maintain clean, neat, and professional store.
- Participated in regular sales meetings, contributing valuable insights for improving overall team performance.
- Maintained up-to-date knowledge of industry trends, enabling informed recommendations to clients on product selection.
Education
Bachelor of Science - Marketing Management
Virginia Polytechnic Institute & State University
Blacksburg, VA05-2023
Skills
- Event Coordination & Logistics
- Marketing Campaign Development
- Digital & Traditional Advertising
- Client Relationship Management
- Vendor & Partner Collaboration
- Sales Team Coordination
- Lead Generation & Follow-Up
- Marketing Plan Development
- Brand Awareness & Positioning
- Multi-Channel Campaign Execution
- Content Creation & Messaging
- CRM & Marketing Automation (eg, Salesforce, HubSpot)
- Data Analysis & Performance Tracking
Timeline
Senior Marketing Coordinator
Carahsoft Technology Corporation
07.2023 - Current
Headwait
Bloomin' Brands
06.2022 - 07.2023
Brand Representative
Altar'd State
11.2021 - 06.2022
Bachelor of Science - Marketing Management
Virginia Polytechnic Institute & State University
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