SEELEY LUTZ

• Support the lead designer, founder, and CEO through assistance on installation days
• Help to create content for social media across multiple mediums (video and still photos, montages), conduct research on trends for content
• Contribute to managing the organization for the sample library and office area
• Assist and help coordinate returns and drop-offs to clients and vendors
• Attend client meetings, facilitate note taking and assist with vision boards

• Founded and grew News Nuggets, a digital media brand delivering concise news and insights across media, business, and culture.
• Built the brand from a LinkedIn publication into newsnuggets.com, overseeing content strategy, editorial planning, and audience growth.
• Researched, wrote, edited, and published timely news coverage while maintaining a consistent editorial voice and visual identity.
• Designed graphics and multimedia content to increase engagement across social media and digital platforms.

• Supported operations at the largest showroom in the DC Design Center; handled high-volume sample library workflows and rapid designer requests
• Matched designers’ creative vision with fit-for-purpose products by referencing texture, fiber content, performance needs, and budget
• Observed craftsmanship at Everett Design workroom; gained appreciation for hand-sewn techniques and quality standards
• Assisted with social content for the showroom and a gala presentation video
• Applied trend awareness and current events insights to inform merchandising choices and client proposals

• Developed media strategies based on trend forecasting, focused on brand awareness, standing out among the crowd, and delivering impactful results
• Brainstormed and helped bring to life media activations and brand pop-ups across lifestyle brands, including spirits, beauty, fashion, and gaming
• Led junior team members in projects ranging from weekly reports, event management, sample send-outs, and client calls

• Secured 50+ media placements in outlets such as The New York Times, The Wall Street Journal, and Forbes Advisor, enhancing clients' visibility
• Cultivated influential media relationships, effectively pitching targeted broadcast, online, and print media outlets
• Wrote and edited media materials, including: media alerts, press releases, fact sheets, monthly and quarterly reports, bios, and case studies
• Responsible for daily account management activities, such as: agendas, recaps, activity reports, media monitoring, and coordination of all necessary materials for client accounts
• Attended and facilitated media interviews; networked with reporters and editors

• Assisted the team and all supervising account members in the development and maintenance of media lists
• Demonstrated strong cold-phone call and email pitch work
• Prepared and implemented PR program components for clients, including: media contract management, special event coordination, wrote articles on behalf of clients, and extensive research
• Maintained and updated account files and clip books

• Executed strategy on both earned and paid media for clients, encompassing brand partnerships, and achieved media goals across J&J Beauty accounts, including Neutrogena (Sun, Rapid, Hydro Boost), Aveeno, and Lubriderm
• Streamlined initiatives, including reports, award submissions, and influencer partnership management
• Assisted with event planning

GPA: 3.58/4.00