Serena Johnson
Virginia Beach
Summary
Customer Success and Sales Professional with over 6 years of experience in revenue growth and client engagement optimization. Expertise in CRM systems and cross-departmental collaboration, utilizing data-driven strategies to enhance client retention and profitability. Proven track record in building long-term relationships and improving customer satisfaction through innovative sales and marketing initiatives.
Overview
6
6
years of professional experience
Work History
Project Manager
J and J Consulting
Virginia Beach
2025.07 - Current
- Manage cross-functional client projects from initiation to completion, ensuring deliverables meet quality and performance goals.
- Coordinate communication between clients and internal teams to maintain transparency and client satisfaction.
Sales Director
The Restaurant Doctor
Virginia Beach
2025.03 - Current
- Lead and mentor a sales team to exceed quarterly revenue targets through consultative sales and client engagement.
- Implement CRM tools to enhance communication, track performance, and streamline client management.
- Partner with marketing to align sales strategies, increasing lead conversion and customer retention by 25%.
Graphic Design & Media Specialist
Western Tidewater Community Services Board
Suffolk
2024.08 - 2025.03
- Designed and executed targeted digital marketing campaigns to drive engagement and public awareness.
- Utilized analytics tools to assess campaign performance, boosting digital reach by 40%.
- Collaborated with departments to deliver cohesive brand messaging across all communication channels.
Marketing Director & Regional Manager
Chow Won Korean Steakhouse
Tallahassee
2024.01 - 2024.08
- Directed multi-location marketing and sales operations, increasing sales by 30% across franchise locations.
- Oversaw staffing, training, and customer service programs for 30+ employees, maintaining a 4.5-star customer satisfaction rating.
- Drove successful grand openings through strategic campaigns and community partnerships.
Bartender / Server / Manager
Charleston Sports Pub
Clemson
2022.08 - 2024.01
- Implemented innovative marketing strategies to enhance customer acquisition and drive revenue growth.
- Collaborated with leadership to design training programs focused on customer service and mixology techniques.
- Managed procurement and inventory operations to maintain efficient business flow.
Customer Service Shift Lead Manager
Lowe's
Chesapeake
2020.03 - 2021.10
- Supervised a 25-member team to ensure smooth daily operations and exceptional customer service.
- Implemented training programs that increased client satisfaction and operational efficiency.
Medical Care Coordinator
Forward
2021.03 - 2021.08
- Enhanced patient experience by coordinating care between medical teams and insurance providers.
- Improved billing accuracy and workflow efficiency through data-driven process optimization.
State Unemployment Manager
Direct Interactions
2020.11 - 2021.03
- Processed unemployment claims for the State of Ohio, ensuring accuracy and compliance with state guidelines.
- Developed process improvements that optimized claim resolution efficiency.
Ticket Sales
Gametime
2020.03 - 2021.03
- Oversaw and optimized ticket sales for sports and entertainment events, achieving 15% annual revenue growth.
- Executed targeted marketing initiatives that boosted customer engagement by 20%.
Education
Bachelor of Science - Business Management (HR Emphasis)
Clemson University
Clemson, SC12.2023
High School Diploma -
Grassfield High School
Chesapeake06.2017
Skills
- Customer Relationship Management
- Sales Strategy & Growth
- CRM Systems (HubSpot, Salesforce)
- Lead Generation & Marketing
- Team Leadership
- Client Retention
- Data Analytics
- Brand Communication
- Salesforce
- HubSpot
- Microsoft 365
- Google Workspace
- Canva
- Adobe Suite
- SEO & Analytics Tools
Timeline
Project Manager
J and J Consulting
2025.07 - Current
Sales Director
The Restaurant Doctor
2025.03 - Current
Graphic Design & Media Specialist
Western Tidewater Community Services Board
2024.08 - 2025.03
Marketing Director & Regional Manager
Chow Won Korean Steakhouse
2024.01 - 2024.08
Bartender / Server / Manager
Charleston Sports Pub
2022.08 - 2024.01
Medical Care Coordinator
Forward
2021.03 - 2021.08
State Unemployment Manager
Direct Interactions
2020.11 - 2021.03
Customer Service Shift Lead Manager
Lowe's
2020.03 - 2021.10
Ticket Sales
Gametime
2020.03 - 2021.03
Bachelor of Science - Business Management (HR Emphasis)
Clemson University
High School Diploma -
Grassfield High School