Shayla Ferrel
Virginia Beach,VA
Summary
Accomplished and performance-driven leader and professional with a demonstrated history of excellence in custom service and retention, adept account management, creative strategy and team leadership. Aiming to apply well-honed expertise, strategic acumen, and proficient relationship-building capabilities to propel business expansion, drive disruptive creative initiatives and consistently surpass client expectations.
Overview
7
7
years of professional experience
Work History
Account Manager
Epsilon
07.2022 - Current
- Facilitate strategic account management initiatives and execute Retail Media Network campaigns for major beauty brands, leading creative projects and delegating responsibilities across key cross-functional teams
- Develop and execute comprehensive account plans and campaigns to align with clients' business objectives and foster long-term partnerships, increasing client acquisition by 15%
- Manage and allocate over $5.4M/year in media budgets ensuring effective financial oversight
- Conduct regular account reviews, identifying upselling opportunities and implement strategies to maximize account value, achieving 25% increase in revenue
- Drive cohesive brand identity across various platforms through collaboration with cross functional teams
- Target both offline and online consumers by designing multipronged and comprehensive campaign strategies
Account Executive
PKA Marketing
06.2021 - 07.2022
- Managed portfolio of key client accounts, comprised of leading companies in construction and agricultural industries, consistently meeting and exceeding revenue growth by 20%
- Led client presentations, demonstrated deep understanding of digital marketing strategies and solutions
- Coordinated with marketing and creative teams internally and externally to develop customized campaigns that addressed clients' specific needs and objectives to increase sales, exceeding targeted goal of $500,000 by EOY
- Orchestrated and executed seamless trade show events, ensuring meticulous planning, coordination, and engaging experiences that effectively promoted client visibility and engagement
- Built relationships with customers and community to promote long term business growth
Social Media Manager
Alta Resources
11.2020 - 06.2021
- Monitored and analyzed social media trends, strategically implementing initiatives to elevate online presence of a prominent global pharmaceutical company
- Collaborated with clients to align social media efforts with overall marketing objectives to contribute to increasing brand loyalty by 15% YoY
- Actively engaged with online communities, fostering positive interactions and building brand loyalty through personalized and attentive responses
- Created comprehensive reports on social media performance, presenting data-driven insights to stakeholders
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry
Lead Photographer + Executive Assistant
School & Sport Pics
07.2017 - 11.2020
- Effectively liaised between internal team and external partners, showcasing strong interpersonal and communication abilities while maintaining confidentiality and professionalism
- Coordinated and executed commercial school photography sessions, ensuring smooth and efficient process for capturing high-quality images
- Collaborated with school staff, and parents to create positive and organized photo day experience
- Managed equipment, schedules and logistics to deliver professional and appealing school portraits while maintaining customer-focused approach
- Provided comprehensive administrative support at a senior level, managing calendars, schedules, communications and office staff with precision and attention to details
- Demonstrated advanced proficiency and organizational skills with Microsoft Office and internally-built programs, streamlining day-to-day operations.
Education
BA - Marketing: Creative Digital Emphasis -
University of Wisconsin - Whitewater
Whitewater, WIAssociate - Marketing -
Fox Valley Technical College
Appleton, WISkills
- Digital Social Marketing
- Event Promotion Marketing
- Project Management
- Client Relationship Management
- Cross Functional Communication
- Leadership
- ROI Calculations
- Go-to-Market Plans
- Client Acquisition Retention
- Performance Improvements
Programs
- JIRA
- Sharepoint
- Microsoft
- IOS
- Salesforce
- Weebly
- WIX
- Insights
- Hootsuite
- Monday.com
Timeline
Account Manager
Epsilon
07.2022 - Current
Account Executive
PKA Marketing
06.2021 - 07.2022
Social Media Manager
Alta Resources
11.2020 - 06.2021
Lead Photographer + Executive Assistant
School & Sport Pics
07.2017 - 11.2020
BA - Marketing: Creative Digital Emphasis -
University of Wisconsin - Whitewater
Associate - Marketing -
Fox Valley Technical College
Similar Profiles
Walter Padgitt Jr.Walter Padgitt Jr.
Mechanic at EpsilonMechanic at Epsilon
MINJUNG MICHELLE KIMMINJUNG MICHELLE KIM
Lead Art Director at EpsilonLead Art Director at Epsilon
CHANDRAMOHAN B VCHANDRAMOHAN B V
Manager, Delivery Excellence at EpsilonManager, Delivery Excellence at Epsilon