Sonia Laouini

• Lead leasing, marketing, resident engagement, and event initiatives for a luxury multifamily community, coordinating cross-functional projects across operations, maintenance, marketing, and leadership teams.
• Plan and execute an average of 4 resident events per month and quarterly large-scale pop-up events from concept through completion, including budgeting, vendor coordination, logistics planning, marketing promotion, registration management, setup, and post-event evaluation.
• Serve as primary point of contact for event partners, local businesses, sponsorship opportunities, and internal stakeholders to ensure successful execution of community engagement programs.
• Coordinate procurement and inventory of event materials, promotional items, signage, catering, and marketing collateral while maintaining organized tracking systems and vendor records.
• Collaborate with corporate marketing teams to execute branding campaigns, social media initiatives, property promotions, and community outreach efforts.

• Achieved Top Sales Associate status for 8 consecutive quarters (2022–2024), consistently exceeding leasing targets by implementing data-driven sales strategies and leveraging CRM tools to nurture leads.

• Successfully closed 170+ leases in under 12 months, personally contributing to a 33% of total building occupancy at a new construction lease-up.

• Helped build early stage leasing strategies from the ground up, contributing to record-high-performing leasing numbers and exceeding weekly conversion targets.

• Conducted high-converting in-person and virtual tours, identifying prospect needs and tailoring pitches to close deals in a highly competitive class-A market.

• Managed full leasing cycle from lead qualification to closing, handling 200+ inbound and outbound inquiries monthly via CRM and drip campaign tools.

• Cultivated strategic relationships with renters, local businesses, and stakeholders while leading community initiatives and resident events that boosted brand visibility, enhanced satisfaction, and drove retention.

• Conducted regular market research and competitor analysis to advise marketing campaigns and pricing adjustments.