Sumahitha Vadnala

Director / Senior Product Leader – Data Platforms & Strategy

• Data Product Leadership: Launched key data products (Prospect Data, Voyager) that cut processing time by 30%, reduced campaign build time by 60%, and drove over $21M+ NIBT and $150–$250M NPV via PV-based and remarketing optimizations.
• Platform Optimization: Led datapipeline orchestration platform modernization with active-active capabilities, cutting failover time from hours to minutes and reducing DMP costs by 75% (~$200K annual savings). Standardized tools (AWS Deequ, OneDash) to enhance data quality.
• Team Building & Inclusion: Built and scaled high-performing teams; mentored talent and closed skill gaps. Represented Capital One at GHC and drove diversity through Women in Tech engagement.
• Strategic Impact: Defined multi-year strategy for marketing transformation and composable CDPs. Aligned cross-functional leaders to deliver programs like Sundance, unlocking $400M+ in business value.
• Technical & Architectural Influence: Drove platform architecture (ADS, Common Pool) and secured alignment in complex environments. Known for identifying gaps and solving ambiguous technical problems.
• Operational Excellence: Maintained near-zero incidents. Led governance efforts reducing unregistered datasets from 12K to

• Managed 4 Scrum teams (22 consultants, 3 FTEs) focused on enhancing 2 client-facing apps, 2 internal ops tools, and supporting downstream deliverables.
• Led end-to-end solution architecture and implementation for full re-write of Nielsen Cable Clients (NCL) application on AWS using Cassandra, Elasticsearch, ReactJS, Go, and Spark.
• Delivered NCL data integration into MDL (Nielsen’s data catalog via Alation), enabling improved data accessibility.
• Designed and implemented a cross-platform solution for Total Audience Reach using studio-to-content mapping.
• Identified and resolved integration issues with Digital Content Ratings metadata, minimizing client impact.
• Recognized for stakeholder management and driving alignment in a high-visibility, opinion-heavy environment.
• Oversaw technical architecture, hiring, and team development, fostering both individual and team growth.

Comcast Payment Services

• Led deployment and testing of Xfinity store systems, aligning cross-functional teams for seamless launches.
• Designed customer migration and outage alerting solutions, improving system performance and reducing incident response times.
• Built predictive billing models and dashboards, enhancing billing accuracy and delivering insights across sales channels.

PennDOT – Data Integration Facility

• Directed data integration for UMS, RAS, and MEDS systems, implementing reusable ETL and CDC components.
• Established audit logging, master data governance, and reporting framework for the PDIF portal.
• Designed data models supporting key transportation metrics (HAPD), enabling statewide performance reporting.

Hyatt Hotels – Enterprise BI Program

• Led BI tool consolidation and strategy development, cutting software costs and aligning with global analytics goals.
• Delivered enterprise-wide reporting across 8 business domains; improved data governance and financial data accuracy.
• Managed a global team of 9, overseeing project execution, stakeholder collaboration, and team performance.

• Delivered Demand/Supply Sync Chart to support monthly Sales & Operations Planning (S&OP).
• Built real-time inventory reporting solution, enabling efficient planning for business teams.
• Managed a globally distributed BI team of 15, ensuring SLA compliance and operational excellence.
• Led 3 high-impact reporting projects integrating global inventory with demand/supply KPIs across real-time, large-scale systems.
• Developed data marts and analytics to uncover trends in usage, revenue, payments, and customer behavior by product and region.
• Oversaw ETL design and Data Quality Assessment & Remediation (DQAR) initiatives.