Tanya Conner
Church Road,VA
Summary
Marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in digital marketing, market analysis, and cross-functional team leadership. Adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Community Engagement Manager
James L. Hamner Public Library
Amelia, VA
12.2024 - Current
- Develop and implement marketing strategies to increase awareness of programs, services, and community initiatives
- Manage social media, website content, and digital communications to increase engagement and visibility across library programs and county-wide initiatives; collaborate with departments such as Cooperative Extension and promote partnerships with local businesses, including Tin Can Coffee.
- Create promotional campaigns highlighting events, partnerships, and community impact through print and digital channels (i.e. Facebook, Instagram, Amelia Monitor, e-newsletter, seasonal program calendars)
- Develop and sustain strategic partnerships with local businesses, schools, and community organizations to expand outreach and access, including media collaboration with The Amelia Monitor for ALF, coordination of the After School Meal Program, and joint programming with 4-H/Cooperative Extension; lead school outreach efforts to promote the Summer Reading Program, increase use of digital resources, and grow library card enrollment.
- Represent the organization at community events and networking opportunities to strengthen visibility and partnerships. (i.e. Amelia Day, Harvest Festival, Amelia Chamber of Commerce)
- Plan and promote events designed to increase participation and community engagement (Summer Reading Program Kick-Off, Summer Reading Program, Community Egg Hunt, etc. )
- Coordinate outreach efforts for key programs and initiatives to maximize attendance and community involvement; co-led a multi-partner Community Egg Hunt with nearly 500 attendees and over $1,000 raised.
- Track and evaluate marketing performance and participation trends to optimize outreach strategies, driving measurable results, including a sixfold increase in Summer Reading prize distribution (117 in 2024 to 686 in 2025).
- Use data insights to refine strategies and improve engagement outcomes
- Drive fundraising and community support initiatives through strategic event promotion and partner engagement, utilizing cross-promotional social media campaigns with local businesses and county departments and expanding reach through in-location marketing materials.
- Assist in cultivating relationships with community stakeholders and supporters, including the Friends of the Library, Board of Supervisors, Chamber of Commerce, School Board members, and County Administration.
Marketing and Communications Specialist
Chesterfield County Parks and Recreation
Chesterfield, VA
02.2005 - 11.2024
- Developed and executed multi-channel marketing campaigns to promote programs, events, and community initiatives
- Managed social media, digital content, and print materials to increase public awareness and participation
- Established and strengthened partnerships with schools, local businesses, and community organizations
- Represented the department at community events, increasing visibility and engagement
- Serve as a member of the Extension Leadership Council, supporting community-based initiatives and strengthening partnerships across local organizations
- Planned and promoted large-scale events and community programs, consistently achieving high attendance
- Supported outreach initiatives that expanded participation across diverse audiences
- Tracked campaign effectiveness and program participation to inform marketing strategies
- Analyzed engagement data to improve outreach and promotional efforts
Education
Bachelor of Science - Marketing
Virginia Commonwealth University
Richmond, VA05.1998
Skills
- Marketing Strategy & Brand Development
- Enrollment Marketing & Lead Generation
- Fundraising & Donor Engagement Support
- Community Outreach & Partnership Development
- Event Planning & Advancement Initiatives
- Social Media & Digital Marketing Management
- Data Tracking & Campaign Performance Analysis
- Public Relations & Communications
- Project Management & Cross-Functional Collaboration
- Relationship building
- Social media marketing
- Customer engagement
- Social media platforms
Affiliations
Extension Leadership Council Member (2025-Present)
Virginia Recreation and Park Society Member (2005–2024)
Certification
- Public Information in All-Hazards Incidents, Texas A&M Engineering Extension Service & FEMA
Timeline
Community Engagement Manager
James L. Hamner Public Library
12.2024 - Current
Marketing and Communications Specialist
Chesterfield County Parks and Recreation
02.2005 - 11.2024
Bachelor of Science - Marketing
Virginia Commonwealth University