Tara H. Ibach
Experienced Problem Solver
Herndon,VA
Summary
Experienced AdTech professional with a proven track record of driving enterprise-level alignment, troubleshooting technical issues, and implementing scalable solutions. Seeking to leverage expertise in execution, adaptability, and client relationship management to contribute to a high-performing team.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Senior Technical Account Manager
Mistplay
Herndon, VA
11.2023 - 09.2024
- Developed detailed project plans to onboard clients, track progress, manage risks, and ensure timely delivery of technology solutions.
- Guided pilot partners through integration of the LoyaltyHub SDK, ensuring best practices were followed.
- Participated in product innovation by identifying and representing customer needs and presenting new product capabilities.
- Unfortunately, Mistplay had to shift focus and SDK products were discontinued in September 2024.
Senior Product Manager
AppLovin
04.2022 - 09.2023
- Data-driven decision-making and prioritization for product development and resource allocation.
- Wrote product specifications and requirements for engineering to implement.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Quality Assurance tasks including writing testing scripts, executing end to end testing, and monitoring testing data to avoid product bugs and regression.
- Point of escalation for both business development and technical support teams.
- Ensured compliance/readiness with industry standards set by Google, Apple, Internet Advertising Bureau (IAB), etc.
- Authored internal and external communications including public documentation.
Lead/Principal Technical Solution Consultant, MoPub
Twitter
03.2020 - 03.2022
- Acted as the Global team lead, with responsibilities including but not limited to on-boarding new clients, SME for IAB awareness, mentoring of more junior team members, running globally friendly office hours for commercial teams.
- Increased client satisfaction by delivering tailored technical support and resolving complex issues promptly.
- Supported sales teams in winning new business through the development of compelling technical proposals and presentations.
- Collaborated with cross-functional teams to develop integrated technology solutions that met business objectives.
Senior Technical Solution Consultant, MoPub
Twitter
11.2016 - 02.2020
- Partnered closely with PM and ENG teams to build out feature requests that would move the needle for our business.
- Engagement with C level members of our top tier clients during weekly calls, QBRs, conferences, and dinners.
- Streamlined project management processes by creating efficient workflows and communication channels.
- Wrote detailed technical documentation for company products.
- Mentorship and training for peers and new hires.
Technical Solution Consultant, MoPub
Twitter
02.2015 - 10.2016
- Provided comprehensive platform level technical support and consultation for Enterprise level clients. With focus on ensuring that client implementations align with their current needs and adapt seamlessly as they grow.
- Debugging/troubleshooting (network, SQL, local testing, HTML, ect) platform wide issues to root cause and provide details to engineering teams to fix.
- Mastery of network/internet troubleshooting tools such as Postman, Charles, VPNs, Chrome Extension, etc.
- Conducted training sessions for end-users to maximize productivity while using newly implemented technologies effectively.
- Facilitated knowledge transfer within the organization through comprehensive documentation of technical processes and procedures.
Technical Solution Consultant, DSP & Exchange Team
Google
12.2012 - 11.2014
- Provided technical support (troubleshooting and triage) and consulting services to the largest buyer on AdX - DV360 (fka DoubleClick Bid Manager - DBM).
- Contributed to revenue growth of 175% Y/Y from 2013 to 2014 as compared to 50% average for all accounts by partnering with DBM product and support teams to improve bidder health.
- Created new workflows for cross product vendor support teams which reduced time to resolve from 7 business days to 3 business days on average.
- Responsible for technical content creation and delivery for quarterly business reviews (QBR).
- Guided and aided DBM in the launch of 10 betas in 2013, 3x that of other top tier buyers.
- Subject Matter Expert (SME) for onboarding new RTB buyers.
- Developed a more self service framework for new buyers allowing vendors to handle reactive tickets which freed up Platform Specialist time for more strategic work (~10 hrs per week across team).
- Advised on optimal account/network architecture.
- Partnered closely with the Account Management Team to strengthen the overall business relationship.
- Maintained satisfaction rate of over 90% from client engagements.
- Assisted Account Management with data requests which required extraction from logs (using SQL).
Senior Technical Account Manager, Campaign Manager 360
Google
06.2010 - 12.2012
- Developed custom solutions to meet highly strategic and complex client needs.
- Configured user/event level raw log solutions.
- Provided consultation for attribution modeling analysts and custom reporting.
- Dedicated ad tech support consultant for top tier clients.
Technical Account Manager, Campaign Manager 360
Google
03.2008 - 05.2010
- Provided dedicated support services for a set of top tier clients.
- Subject Matter Expert (SME) for Standard Flash, HTML/CSS and Email Platform Scripting Language.
- Maintained and worked on enhancements for a set of client facing tools.
- Mentored T2/3 Support team (10 person team).
Education
Bachelor of Science - Computer Science, Mathematics
Virginia Tech
Blacksburg, VA 08.1999 - 05.2003
Skills
- Technical issue resolution
- SQL data analysis
- Proficient in RESTful services
Proficient with web proxy tools
- Browser debugging expertise
- Advanced Excel proficiency
- Tableau proficiency
- Skilled in Atlassian applications
- Experienced with ZenDesk support tools
- Proficient in data analytics
- Analytical problem solving
- Proficient in CRM software
- Data management platforms
- Proficient in CMS platforms
- Digital advertising platforms
- Project execution management
- A/B test analysis
- Quality assurance
- Documentation development
- Proficient in executing and editing Python scripts
- Data-driven advertising solutions
Certificates Courses
- Azure Fundamentals via Microsoft, 9682D3-1F4A0D
- Google Data Analytics Professional Certificate via Coursera
- Adobe Analytics Foundations course
Certification
Azure Fundamentals via Microsoft: Certification number: 9682D3-1F4A0D
Timeline
Google Data Analytics Professional Certificate (Coursera))
04-2025
Azure Fundamentals via Microsoft: Certification number: 9682D3-1F4A0D
11-2024
Senior Technical Account Manager
Mistplay
11.2023 - 09.2024
Senior Product Manager
AppLovin
04.2022 - 09.2023
Lead/Principal Technical Solution Consultant, MoPub
Twitter
03.2020 - 03.2022
Senior Technical Solution Consultant, MoPub
Twitter
11.2016 - 02.2020
Technical Solution Consultant, MoPub
Twitter
02.2015 - 10.2016
Technical Solution Consultant, DSP & Exchange Team
Google
12.2012 - 11.2014
Senior Technical Account Manager, Campaign Manager 360
Google
06.2010 - 12.2012
Technical Account Manager, Campaign Manager 360
Google
03.2008 - 05.2010
Bachelor of Science - Computer Science, Mathematics
Virginia Tech
08.1999 - 05.2003
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