Taylor Eriksen
Chesapeake
Summary
Well rounded Digital Media Account Manager with proven experience managing high-value clients and agency relationships, leading/executing campaign strategy, and analyzing performance data across all media channels. Skilled at translating data into actionable insights that improve performance, strengthens retention, and supports the clients goals.
Known for building trusted client partnerships, collaborating with sales teams on multi-million-dollar portfolios, and delivering strategic solutions in fast-paced, remote agency environments.
Overview
17
17
years of professional experience
Work History
Lead Account Manager
Brkthru
Remote
08.2022 - Current
- Manage a portfolio of digital marketing accounts, leading strategy, execution, and performance optimization across campaigns.
- Serve as primary point of contact for clients, building strong relationships that drive retention and account growth.
- Analyze campaign performance data into actionable insights and strategic recommendations.
- Created comprehensive reports detailing account performance, providing valuable insights for clients and internal stakeholders alike.
- Partner with cross-functional sales teams to support high-value client portfolios, collaborating with multiple representatives managing over $10M in revenue.
- Proactively identify client needs and recommend solutions to improve outcomes and ROI.
- Partner with cross-functional teams to ensure campaigns are executed efficiently and meet performance targets.
- Lead regular client meetings to review performance, align on strategy, and identify growth opportunities.
- Led a strategic rebrand campaign for a high-value client with a $10M+ marketing investment, overseeing both strategy development and execution to ensure alignment with brand and performance objectives.
Market Success Strategist
Amplified Digital Agency
Remote
06.2021 - 08.2022
- Developed and executed digital marketing strategies across multiple client accounts
- Managed client relationships throughout full account lifecycle, ensuring satisfaction and performance
- Analyzed campaign data to optimize performance and improve results
- Partnered with sales teams to support go-to-market strategies and campaign planning
- Executed pre and post-sale activities including campaign setup, tracking, and performance analysis
- Led training sessions and created resources to improve team and market effectiveness
- Collaborated with internal teams to enhance processes and campaign delivery
Sales Coordinator
The Virginia-Pilot
12.2017 - 06.2021
- Coordinated digital advertising campaigns from planning through execution and reporting
- Developed strategic media plans aligned with client goals, budgets, and target audiences
- Acted as liaison between clients, agencies, and internal teams to ensure seamless delivery
- Supported campaign optimization through performance tracking and ongoing communication
- Contributed to client success by ensuring accuracy, timeliness, and quality of campaign execution
- Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
Department Manager
Super Value Incorporated
01.2009 - 01.2018
- Directs and oversees the activities of the department providing administrative and operational support as needed and required.
- Exercises the usual authority of a manager concerning staffing, training, and performance appraisals.
- Provides quality customer service to develop new business and maintain existing relationships.
- Ability to manage effectively in a fast-paced environment.
- Uses all operational tools to plan for and achieve operational excellence in the store. Tools include Automated Labor Scheduling, Monthly Status Report and Quarterly Business Review.
- Create and review monthly sales quota reports.
- Handle and resolve customer complaints.
- Visited various departments to learn and execute their functions.
Education
Associates of Science -
Tidewater Community College
01-2022
Advanced High School Diploma - undefined
Oscar Smith High School
06-2012
Skills
- Account Management (Agency Experience)
- Client & Agency Relationship Management
- Lead External & Internal Meetings
- Campaign Performance Optimization
- Data Analytics & Reporting
- Cross-Functional Department Collaboration
- Retaining and Growing High Value Accounts
- Strategic Planning
- Communication & Problem Solving
Media Platforms & Tools
Google Analytics, Google Ads, Microsoft (Bing) Ads, Meta Ads Manager, TikTok Ads, Programmatic DSPs, Zoho CRM, Asana
Timeline
Lead Account Manager
Brkthru
08.2022 - Current
Market Success Strategist
Amplified Digital Agency
06.2021 - 08.2022
Sales Coordinator
The Virginia-Pilot
12.2017 - 06.2021
Department Manager
Super Value Incorporated
01.2009 - 01.2018
Advanced High School Diploma - undefined
Oscar Smith High School
Associates of Science -
Tidewater Community College