Summary
Overview
Work History
Education
Skills
Affiliations
Certification
References
Timeline
Generic

Tina Parlett-Calhoun

Scottsville

Summary

Dynamic communications leader with extensive experience excelling in strategic communications and media relations. Proven track record in brand management and crisis communication, driving impactful campaigns that enhance public awareness and engagement. Adept at team leadership and project management, fostering collaboration to achieve organizational goals.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Communications Director

Virginia Department of Veterans Services
Richmond
05.2013 - Current

Plan and direct programs and services related to the Virginia Department of Veterans Services (VDVS) public and media relations, and public information, to inform Virginia veterans, family members, the veteran-centric community, and key stakeholders of the services provided by VDVS and other agencies. Write all veteran related speeches and talking points on behalf of the Governor of Virginia, Virginia's Secretary of Veterans and Defense Affairs, and agency executive leadership. Lead content creation for social media platforms, multiple websites, and all digital communication tools. Manage a team of graphic designers, copywriters, outreach and social media specialists to enhance engagement. Work with partners such as the Virginia Tourism Corporation and the Virginia Economic Development Partnership to position Virginia as the most veteran friendly state in the nation.

Preservation Virginia
Richmond
08.2007 - 05.2013
  • Implemented strategies to enhance preservation ethic in Virginia and increase public engagement.
    Executed rebranding initiative from APVA to Preservation Virginia, attracting new audiences for support.
    Organized Annual Preservation Awards to honor individuals and organizations committed to preservation.
    Led promotion of Annual Most Endangered Historic Places list, bringing attention to at-risk sites.
    Authored membership publication, Historic Ventures, providing valuable updates and resources.
    Developed comprehensive marketing and PR strategies for 28 historic properties, notably Historic Jamestown.
    Managed digital presence through website design, blogs, and social media for enhanced visibility.
    Engaged communities through outreach programs and workshops led by the Executive Director.

Education

Bachelor of Science - Marketing And Mass Communications

Virginia Commonwealth University
Richmond, Virginia

Associate of Science - Business Administration & English

SUNY Cobleskill
Cobleskill, NY

Skills

  • Strategic communications
  • Media relations
  • Brand management
  • Crisis communication
  • Public speaking
  • Team leadership
  • Data analysis
  • Project management
  • Social media management
  • Resolving complex issues
  • Social media platforms
  • Speech writing
  • Marketing communications
  • Website optimization
  • Web content management
  • Building media relations
  • Audience personas
  • Public relations
  • Press releases
  • Government relations
  • Influencer relations
  • Social media strategy
  • Event coordination

Affiliations

  • Active member of the National Association of Government Communicators (NAGC)
  • Active member of the American Marketing Association (AMA)
  • Active member of the Public Relations Society of America (PRSA)

Certification

  • APR
  • PMP

References

References available upon request.

Timeline

Communications Director

Virginia Department of Veterans Services
05.2013 - Current

Preservation Virginia
08.2007 - 05.2013

Bachelor of Science - Marketing And Mass Communications

Virginia Commonwealth University

Associate of Science - Business Administration & English

SUNY Cobleskill
Tina Parlett-Calhoun