Jessica Coleman
Chesterfield
Summary
Results-driven Marketing Manager and Content Strategist specializing in integrated campaigns that enhance brand visibility and engage audiences. Develops creative strategies informed by audience analytics and cultural insights to support business objectives and foster consumer loyalty. Key strengths include strategic content planning, SEO optimization, and audience engagement, emphasizing collaboration and problem-solving to deliver impactful results.
Overview
8
8
years of professional experience
Work History
CONTENT STRATEGIST
NOBODY
03.2026 - Current
- Lead the development of social-first creative strategies for enterprise-level clients, successfully translating complex industry jargon into digestible, viral-ready social content.
- Managed integration of multi-channel strategies for seamless brand messaging across diverse digital ecosystems and emerging platforms.
- Collaborated with stakeholders to define KPIs and leveraged data-driven insights to pivot creative direction, enhancing organic reach and brand sentiment.
Social Writer/Branded Marketing
ESPN
09.2021 - 05.2025
- Developed high-impact creative strategies by analyzing real-time social data, leading to a measurable lift in audience interaction and campaign conversion rates.
- Strategized and executed multi-platform marketing initiatives to scale ESPN's digital footprint; significantly enhancing global brand equity and audience retention.
- Directed branded content projects from concept to completion; managing client relationships and securing approvals for national campaigns.
- Partnered with production, legal, and sales teams to deliver cohesive marketing assets for global sporting events and network premieres.
SIDELINE REPORTER
HAMPTON ATHLETICS
08.2018 - 03.2020
- Conducted high-profile interviews and analyzed live data to identify narrative 'hooks,' optimizing pacing for broadcast and digital clips.
- Conducted live interviews with athletes and coaches during events.
- Produced live-action storytelling and scripted segments for D1 athletic programs, enhancing fan engagement and increasing regional brand visibility.
- Developed and delivered engaging content for game-day broadcasts.
- Researched team statistics and player backgrounds for informed reporting.
PR INTERN
THE WASHINGTON COMMANDERS
08.2019 - 12.2019
- Coordinated NFL game-day PR operations and media relations, ensuring accurate information delivery to national news outlets.
- Executed real-time social media updates, enhancing live event visibility and increasing community engagement on official team channels.
- Managed social media content to enhance fan engagement and promote events.
- Assisted in drafting press releases and media advisories for team events.
- Coordinated logistics for press conferences and media days for team announcements.
Education
B.A. - STRATEGIC COMMUNICATIONS
Hampton University
Hampton, VASkills
- Content curation
- Copywriting
- Multimedia storytelling
- Creative briefs
- Voice development
- Editorial management
- Campaign optimization
- Social media analytics
- Audience segmentation
- Market strategy
- Brand strategy
- Marketing management
- Cross-functional leadership
- Content performance
Timeline
CONTENT STRATEGIST
NOBODY
03.2026 - Current
Social Writer/Branded Marketing
ESPN
09.2021 - 05.2025
PR INTERN
THE WASHINGTON COMMANDERS
08.2019 - 12.2019
SIDELINE REPORTER
HAMPTON ATHLETICS
08.2018 - 03.2020
B.A. - STRATEGIC COMMUNICATIONS
Hampton University