VANESSA DAY
Alexandria,VA
Summary
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
17
17
years of professional experience
Work History
Vice President of Public Affairs
Targeted Victory
01.2020 - Current
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
SENIOR ADVISOR
Urban Specialists
03.2019 - 12.2019
- Coordinated planning for marketing, promotions and communications campaigns
- Restructured employee evaluation process, streamlined staff job descriptions and worked to align compensation with roles and responsibilities
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Identified opportunities to improve business process flows and productivity.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
SENIOR ADVISOR
Office of the Speaker - House of Representatives
10.2015 - 03.2019
- Conceptualized and executed the rollout of Speaker Ryan’s Better Way Agenda
- Rollout included six individual themed policy events
- Directed long-term planning and day-to-day operations for DC, Wisconsin and national political activities, raised $60M+ in2017-18 election cycle
- Organized and executed events and trips across the country, including business tours, press conferences and policy events, resulting in positive press coverage
- Collaborated with policy and communications staff to plan events and travel promoting the Speaker’s legislative goals
- Coordinated planning and addressed needs of 37-person security detail
- Mentored staff, providing training and professional development
DIGITAL DIRECTOR
Ways & Means Committee
01.2015 - 10.2015
- Managed Ways & Means Committee site
- Responsible for site redesign and brand
- Develop content and graphics to promote committee agenda
- Manage and execute social media strategy
- Oversee day-to-day operations of press staff
COMMUNICATIONS ADVISOR
Prosperity Pac/ Ryan for Congress
11.2012 - 10.2015
- Developed and launched new branding and websites for Prosperity PAC and Ryan for Congress
- Conceptualized and produced the “Comeback” series
- “Comeback” tells the true stories of real-life Americans overcoming adversity in our nation’s cities and communities
- Oversee day-to-day online fundraising efforts and budget
- Created “Team Ryan” and Ryan for Congress gear to promote online fundraising
DIGITAL DIRECTOR
House Budget Committee
12.2012 - 12.2014
- Manage House Budget Committee site: Design layout, develop new content with staff, build and integrate interactive tools
- Develop and execute social media strategy: Engage public with brand messaging, monitor conversations, integrate various communications channels
- Graphic design: Design layout for all committee products
DIRECTOR OF SOCIAL MEDIA & CONTENT
ROMNEY FOR PRESIDENT
09.2012 - 12.2012
- Created and posted content to Mitt Romney and Paul Ryan’s social media accounts each day
- Acquired over5 million Facebook fans between August2012 and Election Day in November2012
- Supported online fundraising efforts by encouraging followers to donate to the campaign through website
- Analyzed engagement data to determine most effective content
VARIOUS POSITIONS
Congressman Paul Ryan (WI-01)
10.2007 - 10.2012
- Office Manager/Legislative Assistant, Legislative Correspondent, Staff Assistant
Education
Marketing communications - Concentration in Public Relations
COLUMBIA COLLEGE CHICAGO
CHICAGO, ILSkills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Timeline
Vice President of Public Affairs
Targeted Victory
01.2020 - Current
SENIOR ADVISOR
Urban Specialists
03.2019 - 12.2019
SENIOR ADVISOR
Office of the Speaker - House of Representatives
10.2015 - 03.2019
DIGITAL DIRECTOR
Ways & Means Committee
01.2015 - 10.2015
DIGITAL DIRECTOR
House Budget Committee
12.2012 - 12.2014
COMMUNICATIONS ADVISOR
Prosperity Pac/ Ryan for Congress
11.2012 - 10.2015
DIRECTOR OF SOCIAL MEDIA & CONTENT
ROMNEY FOR PRESIDENT
09.2012 - 12.2012
VARIOUS POSITIONS
Congressman Paul Ryan (WI-01)
10.2007 - 10.2012
Marketing communications - Concentration in Public Relations
COLUMBIA COLLEGE CHICAGO
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