VICTORIA Avalos
Williamsburg
Summary
Regional sales professional prepared to drive growth and foster strong client relationships. Proven track record in sales strategy, territory management, and revenue generation. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, communication, and negotiation abilities essential for this role.
Overview
14
14
years of professional experience
Work History
Regional Sales Manager
American Signature Furniture
11.2024 - Current
- Led regional sales initiatives, increasing market share through targeted strategies and relationship building.
- Developed and implemented training programs for sales teams, enhancing product knowledge and customer engagement skills.
- Analyzed market trends to identify growth opportunities and adapt sales tactics accordingly.
- Collaborated with cross-functional teams to optimize inventory management and streamline distribution processes.
- Increase Market sales by 10% over prior year
- Mentored junior sales representatives, fostering a culture of collaboration and continuous improvement within the team.
- Increase Market Profit by 11% over prior year
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Implemented systems and procedures to increase sales.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
General Manger
American Signature Furniture
06.2020 - 11.2024
- Directed operational strategies to enhance customer satisfaction and streamline service processes.
- Optimized inventory management practices, reducing excess stock and improving turnover rates.
- Led cross-functional teams to implement training programs that elevated employee performance and engagement.
- Analyzed sales data to identify trends, informing strategic decisions for product placement and promotional efforts.
- Increase sales +10% achieved #2 written store in the company in 2024
- Increase delivery truck count from 2 to 4 trucks due to increase of sales
- Retained +10 years veterans and help increase their sales by +10% from prior year
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- In years 2022 and 2023 exceeded P&L Profit goals
- Created and maintained grassroots relationship with Lighthouse Miniseries to give back to the community
- Formulated policies and procedures to streamline operations.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Reported issues to higher management with great detail.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Store Sales Manager
Ashley Home Store, DSG
10.2018 - 06.2020
- Set and enforce expectations of Selling platforms provided by company
- Drive for #1 customer experience inside store
- Reached 23% closing rate from 16%, and continue to improve
- Teach, Coach all sales staff on platforms, verify understand, then accountability
- Interview, select, and train sales
- Contact customers to persuade them to purchase merchandise or services
- Answer questions about product features and benefits.
- Resolve customer complaints regarding sales and service.and supervisory personnel.
Registered Representative & Financial Advisor
Western & Southern Life
03.2018 - 10.2018
- Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries.
- Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.
- Set appointments to complete clients needs in home or at office
- Complete a CDG to obtain the need information to create the right plan for clients
- Complete any necessary paperwork for clients to keep policies or contracts up to date
- Ensure that policy requirements are fulfilled, including any necessary medical examinations and the completion of appropriate forms.
- Calculate premiums and establish payment method.
- Attend meetings, seminars and programs to learn about new products and services, learn new skills, and receive technical assistance in developing new accounts.
General Manager
Value City Furniture
03.2012 - 03.2018
- Exceeded plan in 2015 over 10% in sales and profit
- Received perfect score on safety audits 2014 and 2015
- Reinstalled full delivery operations in under performing store
- Implement schedule and policy changes
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement
- Lead team, prepare work schedules and assign specific duties
- Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes
- Plan and direct activities such as sales promotions, coordinating with other department heads as required
- Perform sales floor work, such as greeting or assisting customers, stocking shelves
- Plan store layouts or design displays
- Resolve customer complaints regarding sales and service, while maintaining a great relationship with the customer
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs
- Review operational records and reports to project sales and determine profitability
- Monitor customer preferences to determine focus of sales efforts
- Set goals and deadlines for the department
- Promote safe work activities by conducting safety audits, attending company safety meetings, or meeting with individual staff members
- Conduct employee training sessions on subjects such as hazardous material handling, employee orientation, quality improvement, or computer use
- Implement schedule and policy changes
Education
High School Diploma -
Oswego HIgh School
Oswego, ILSkills
- Microsoft Office
- HRIS
- Keyboarding & 10 Key
- Mentoring & Coaching with accountability
- P&L Management
- Merchandising
- Providing an excellent customer experience
- Strategic planning
- Business development and planning
- Partnership development
- Sales tracking
Accomplishments
- Achieved multiple years of Pacesetting awards for store sales and profit
- Achieved Pacesetting Market for sales in 2025
Timeline
Regional Sales Manager
American Signature Furniture
11.2024 - Current
General Manger
American Signature Furniture
06.2020 - 11.2024
Store Sales Manager
Ashley Home Store, DSG
10.2018 - 06.2020
Registered Representative & Financial Advisor
Western & Southern Life
03.2018 - 10.2018
General Manager
Value City Furniture
03.2012 - 03.2018
High School Diploma -
Oswego HIgh School