Vilma Estrada

• Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients.
• Used oil and acrylic paints and digital media to create art pieces.
• Boosted online art portfolio visibility, optimizing website SEO and regularly updating content with recent works.
• Self-motivated, with a strong sense of personal responsibility.
• Passionate about learning and committed to continual improvement.

• Cultivated a collaborative team environment, fostering a workplace culture that places high value on teamwork, feedback, and diversity.
• Effectively onboarded a diverse and inclusive team: Played a pivotal role in recruiting, training, and integrating a group of talented individuals, ensuring a seamless transition.
• Revamped sales performance through an enhanced customer experience and client appointment-focused strategy, achieving sales goals within a short period after months of underachievement.
• Ranked among top handbag sales in region through implementing effective sales strategies and initiatives.
• Won handbag contest: Demonstrated exceptional customer service and product knowledge, leading team to win highly competitive handbag contest.
• Developed and implemented customer-focused trainings, enhancing customer satisfaction and loyalty, which contributed to increased sales and positive word-of-mouth referrals.
• Streamlined operations: Introduced efficient processes and optimized inventory management, leading to improved productivity, reduced costs, and overall operational efficiency.

• Oversaw and directed two locations: a stand-alone boutique and a concession within Neiman Marcus.
• Propelled the cultivation of leadership, empowering the adept delegation and effective management of direct reports and assigned business responsibilities.
• Recruited and nurtured diverse top talent: Effectively brought in, onboarded, and trained a high-performing team of 10-12 individuals, equipping them with the expertise and abilities to provide exceptional customer service and drive sales performance.
• Championed a hands-on and proactive approach to team development and promotions, actively guiding the progress and growth of team members through coaching, mentoring, valuable feedback, and comprehensive guidance, thus fostering their growth.
• Achieved a 20% growth in overall business during 2022 by embracing a client-centric ethos, prioritizing personalized client appointments, and executing impactful sales strategies.
• Achieved a twofold increase in E-commerce business in 2022 by executing strategic initiatives that led to substantial growth.
• Collaborated with CRM team to foster and cultivate a client appointment culture, which led to personalized client experiences, client retention and VIC growth.
• Partnered with upper management on store buys, HQ initiatives, and visual floor sets: Worked closely with senior management to align store inventory with market demand and implement corporate initiatives.
• Conducted monthly inventory audits and cycle counts to identify discrepancies, minimize shrinkage, and ensure accurate stock levels, resulting in improved operational efficiency and cost savings.

Arlington, VA (2014-2018) - San Diego, CA (2013-2014) - Los Angeles, CA (2012-2013)

• Consistently exceeded monthly, quarterly, and yearly sales goals, consistently achieving double-digit increases.
• Leveraged efficient use of CRM and Client book to drive repeat business and enhance customer loyalty.
• Successfully organized and executed Trunk show events, delivering double-digit increases in sales and creating memorable experiences for customers.
• Cultivated and maintained client relationships through personalized customer service and comprehensive brand education, ensuring exceptional customer satisfaction and loyalty.
• Established customer-centric and metric-driven culture by providing real-time coaching and feedback to team, resulting in improved performance and customer experiences.
• Introduced engaging store contests, incentive programs, and effective communication boards to boost morale, drive sales, and foster cohesive work environment.