Summary
Overview
Work History
Education
Skills
Timeline
Generic

Wendy Gray

Staunton

Summary

Seasoned Public Relations Manager with background in managing comprehensive public relations campaigns, crisis management, and media relations. Possess strong strategic planning skills and ability to build long-term relationships with key stakeholders. Notable for creating compelling brand stories that enhance reputation and drive growth. Previous roles have seen significant improvement in company image and positive press coverage due to effective PR strategies implemented.

Overview

17
17
years of professional experience

Work History

Social Media Content Creator

Nelson County Tourism
Nelson County
06.2022 - Current
  • Scheduled posts on a daily basis across all social media channels.
  • Coordinated with graphic designers to create visuals for posts.
  • Analyzed competitors' activities on different platforms for benchmarking purposes.
  • Monitored analytics and metrics to evaluate the performance of campaigns.
  • Edited videos using Adobe Premiere Pro software according to established standards.
  • Updated website blog with fresh content regularly.
  • Optimized content for SEO purposes.
  • Researched trending topics related to target audience.
  • Collaborated with marketing team to develop creative campaigns and strategies.
  • Participated in weekly meetings with stakeholders to discuss progress of campaigns.
  • Generated reports regarding the success of social media initiatives.
  • Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
  • Responded promptly to customer queries on social media accounts.
  • Developed content strategy to increase social media followers and engagement.
  • Brainstormed ideas for new video concepts and stories.

Public Relations Executive

Polyface Farms
Swoope
02.2008 - Current
  • Monitored industry trends to identify opportunities for new initiatives.
  • Collaborated with marketing team to develop and execute PR campaigns.
  • Managed crises by responding quickly to negative publicity or issues.
  • Negotiated rates with vendors providing services related to PR activities.
  • Developed relationships with key media contacts to secure coverage of products and services.
  • Participated in brainstorming sessions focused on generating fresh ideas for campaigns.
  • Provided support in developing collateral materials such as brochures, newsletters.
  • Assisted in the development of corporate messaging strategies.
  • Researched competitors' public relations efforts to inform strategy decisions.
  • Organized charitable events that highlighted the organization's commitment to giving back.
  • Developed creative pitches that resulted in positive press coverage.
  • Prepared press releases, media kits, and other materials for distribution.
  • Created content for social media channels including blogs, tweets, posts.

Education

Bachelor of Arts - Digital Communications And Media

Virginia Commonwealth University
Richmond, VA
05-1994

Skills

  • Social media strategy
  • Project management
  • Social media posting
  • Email campaigns
  • Copywriting
  • Social media content campaigns
  • Visual storytelling
  • Social media marketing
  • Social media management
  • Content creation
  • Video editing
  • SEO optimization
  • Trend research
  • Graphic design collaboration
  • Campaign management
  • Customer engagement
  • Brand storytelling
  • Creative brainstorming

Timeline

Social Media Content Creator

Nelson County Tourism
06.2022 - Current

Public Relations Executive

Polyface Farms
02.2008 - Current

Bachelor of Arts - Digital Communications And Media

Virginia Commonwealth University

Similar Profiles

CREATE PROFILE
Wendy Gray