Wendy West
Arlington
Summary
Dynamic, relationship-driven business development professional with a proven track record in client acquisition, proposal development, and fostering strong client relationships. Expertise in prospecting and marketing outreach enhances a strategic approach to supporting business growth across service-based industries. Committed to driving results through innovative solutions and collaborative partnerships, ensuring alignment with client needs and market trends. Adept at leveraging insights to enhance engagement and maximize opportunities for sustained success.
Overview
24
24
years of professional experience
Work History
Textile Rental Service Specialist
Virginia Linen Service
08.2025 - 03.2026
- Conducted daily cold outreach to businesses to generate new opportunities
- Prepared and presented proposals, including pricing and contract terms
- Scheduled and led meetings with business owners to present services
Business Account Manager
Goetz Printing
05.2024 - 04.2025
- Focused on increasing brand awareness and acquiring new clients
- Researched and identified key decision-makers for outreach
- Created email and direct mail campaigns to attract potential clients
- Built product knowledge to better support client conversations
Vice President of Sales
Paradygm Industries
03.2022 - 12.2024
- Developed and executed sales strategies to drive revenue growth across multiple market segments for a specialized asphalt paving company
- Fostered relationships with key clients, resulting in increased loyalty and repeat business.
- Mentored sales team members, promoting skill development and performance enhancement.
Sales Director / Business Development Manager
Blue Curb LLC
03.2015 - 03.2022
- Developed grassroots marketing strategies targeting property owners and managers
- Built a CRM database of over 4,000 potential clients in the DMV area
- Created marketing campaigns to drive brand awareness and new business
- Focused on building long-term client relationships
Sales Associate
Good Feet Store
03.2013 - 12.2014
- Provided consultative support to customers based on individual needs
- Delivered personalized product recommendations
General Manager
CMS Services
12.2001 - 03.2013
- Managed operations for 13 communities and supported a broader portfolio
- Handled correspondence with homeowners and boards
- Prepared reports, budgets, and proposals
- Developed newsletters, websites, and internal policies
- Provided on-call support for operational needs
Education
Bachelor of Science - Psychology
Evangel University
Springfield, MOBachelor of Science - Psychology
Evangel University
Springfield, MOSkills
- Business Development & Client Acquisition
- Relationship Building & Account Management
- Proposal Development & Pricing Discussions
- Cold Outreach & Lead Generation
- Marketing Campaigns (Email & Direct Mail)
- Strategic Planning & Operations Support
- Communication & Presentation Skills
Timeline
Textile Rental Service Specialist
Virginia Linen Service
08.2025 - 03.2026
Business Account Manager
Goetz Printing
05.2024 - 04.2025
Vice President of Sales
Paradygm Industries
03.2022 - 12.2024
Sales Director / Business Development Manager
Blue Curb LLC
03.2015 - 03.2022
Sales Associate
Good Feet Store
03.2013 - 12.2014
General Manager
CMS Services
12.2001 - 03.2013
Bachelor of Science - Psychology
Evangel University
Bachelor of Science - Psychology
Evangel University