WILL MORIN
Reston
Summary
Dynamic marketing professional with a proven track record at 1T01 Fitness, driving a 4,660% increase in Instagram followers. Expert in content creation and brand development, leveraging strong project management and community engagement skills to enhance customer satisfaction and digital growth across multiple platforms.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Manager
1T01 Fitness
02.2019 - Current
- Direct marketing efforts for 7-location personal training brand
- Lead content creation strategy across Instagram, TikTok, Facebook and Youtube
- Create, edit, and publish 3–4 engaging videos weekly per platform
- Built brand identity and voice across all platforms
- Grew Instagram followers from 149 to 7,100+ (4,660% increase)
- Helped scale operations from 5 to 7 locations via digital growth
Product Wear Tester
Nike
04.2018 - Current
- Test unreleased footwear prototypes during 6–8 week cycles
- Provide detailed weekly reports and performance data
Personal Trainer
1T01 Fitness
08.2016 - Current
- Design and deliver personalized client programs.
- Promote client retention and satisfaction through goal-based training.
- Collaborate with colleagues to develop innovative training methods and programs.
Project Manager
CarrMichael Construction
02.2012 - 01.2014
- Oversaw material procurement, delivery, and project workflow
- Maintained vendor relationships and customer satisfaction.
- Coordinated with subcontractors and suppliers to facilitate project material procurement for 5 to 10 projects at a time.
Education
B.S. - Hotel, Restaurant & Tourism Management
University of South Carolina
Columbia, SCSkills
- Content Creation & Strategy
- Brand development
- Customer engagement
- Project management
- Performance tracking
- Short-Form Video (IG Reels, TikTok)
- Social Media Management
- Brand Voice & Storytelling
- Community Engagement
- HubSpot & Meta Tools
- Canva, CapCut, Google Workspace
- Digital marketing
Certification
- Social Media Marketing, HubSpot Academy (2025-06 – 2027-07)
- Digital Marketing, HubSpot Academy (2025-05 – 2026-06)
TOOLS & PLATFORMS
Instagram, TikTok, Facebook, Canva, CapCut, HubSpot, Google Workspace, Microsoft Office Suite
Timeline
Marketing Manager
1T01 Fitness
02.2019 - Current
Product Wear Tester
Nike
04.2018 - Current
Personal Trainer
1T01 Fitness
08.2016 - Current
Project Manager
CarrMichael Construction
02.2012 - 01.2014
B.S. - Hotel, Restaurant & Tourism Management
University of South Carolina