William Freeman
Evington
Summary
A dedicated and hard working sales representative for a top performing State Farm agency for the last two years. Part of an agency that finished in the top 3 in overal sales out of 53 State Farm Agencies in 2024 and 2025. Both P&C and Life and Health licensed. Successful and driven management and sales professional with 8+ years of experience in supervision of all aspects of a multi-million dollar business. Experience includes direct oversight of sales, customer service, management of daily operations and staff, and all HR practices including recruitment, hiring, training, benefits administration, and retention. Responsible for bottom line performance through P&L management, including labor and inventory control, along with yearly sales increases. Ensured compliance with all state and local laws and regulations.
Overview
10
10
years of professional experience
Work History
Sales Representative
State Farm
Altavista, VA
03.2024 - Current
- Developed comprehensive knowledge of insurance products and services to address client needs effectively.
- Cultivated long-term relationships with clients, enhancing customer loyalty and satisfaction.
- Conducted thorough policy reviews, ensuring accuracy and compliance with regulatory standards.
- Executed targeted marketing strategies to expand client base and increase market penetration.
- Was a part of a sales team that finished 3rd in 2024 and 2nd in 2025 in overall sales our of our 53 office district.
- Obtained both P&C and Life and Health licenses for the states of Virginia and North Carolina
District Manager
Freeman Enterprises Inc dba McDonald’s, Virginia South Market, VA
VA
01.2021 - 03.2024
- Preside over all aspects of sales, HR operations, and operations management, across 3 restaurants. Steer development of each General Manager. Lead sales and business development planning, including strategy and sales execution. Set goals. Manage operations across a high performing team. Key strategic contributor to the achievement of challenging goals. Drive sales strategies. Analyze business results to generate reports and recommendations, assume a leading role improving business performance through education of general managers. Uphold health and safety obligations.
- Interviewed and hired management employees, orchestrated and facilitated the training and coaching of team members, advanced skills to enable the achievement of sales targets; improved sales by $1.8M
- Introduced strategic and tactical action plans to strengthen sales; elevated territory growth and profitability with an increase in cash flow of $250K
- Advised customers on new products; led to increased store revenues, while simultaneously elevating customer satisfaction from 58.2% to 76.5% Highly Satisfied
- Implemented business and sales strategies, managed sales promotions, directed tasks throughout the team; met challenging results within tight deadlines without compromising standards
- Forged robust relationships with internal and external parties, planned resources and scheduled workload; achieved results on time and within budget
- Built a positive team culture; advanced engagement and reduced management turnover from 27% to 17%
General Manager
Freeman Enterprises Inc dba McDonald’s, Amherst VA
VA
01.2018 - 01.2021
- Took overall responsibility for strategic direction, operations, sales, and financial performance. Developed and implemented sales and operational plans, established sales objectives. Recruited and led a high performing team of 50 staff. Trained individuals to attain promotion. Directed all aspects of performance management, delivered appraisals, and dealt with disciplinary matters. Ensured maximum productivity and deployment of resources within this fast-paced environment. Managed financial performance. Set budgets. Enhanced the customer experience and profitability of the branch. Enforced health, safety, and security standards.
- Empowered individuals to achieve positive results; decreased staff turnover and increased overall store profitability results from 30.92% to 37.01% of Sales
- Mentored and coached individuals to positions of heightened responsibility; triggered a 22% reduction in management turnover and a 87% decrease in crew turnover
- Integrated focused training; outstripped expectations with an increase in customer satisfaction scores from 63.9% to 71.6% Highly Satisfied, over a 2-year period
- Chaired meetings, shared ideas and shaped best practices; improved efficiency and productivity.
- Set and achieved KPIs, business and personal objectives through strong leadership, outstanding service, and in-depth product knowledge; attained strong performance through aggressive results management
- Effectively controlled orders and stock levels to optimize the availability of products; improved sales while minimizing stock loss
Floor Manager
Freeman Enterprises Inc dba McDonald’s, Amherst VA
VA
01.2016 - 01.2018
- Steered team performance. Drove sales at every opportunity, while simultaneously offering outstanding levels of customer service. Provided advice and education on products. Maintained and communicated an accurate record of stock. Replenished and merchandised goods to attract purchases. Adhered to health, safety, and security practices.
- Promoted instore sales and marketing campaigns; secured new sales
- Acted as a point of escalation for complex queries and concerns; resolved issues to the satisfaction of all parties
- Trained other new crew and management team members.
Education
Bachelor - Business Administration
Guilford College
Greensboro, NC01-2016
Skills
- Revenue and Profit Growth
- Recruitment/Hiring/Retention
- Training and Coaching
- Human Resources
- Planning and Forecasting
- Problem Resolution
- Sales
- Customer Service
- Employee Culture
Timeline
Sales Representative
State Farm
03.2024 - Current
District Manager
Freeman Enterprises Inc dba McDonald’s, Virginia South Market, VA
01.2021 - 03.2024
General Manager
Freeman Enterprises Inc dba McDonald’s, Amherst VA
01.2018 - 01.2021
Floor Manager
Freeman Enterprises Inc dba McDonald’s, Amherst VA
01.2016 - 01.2018
Bachelor - Business Administration
Guilford College