Summary
Overview
Work History
Education
Skills
Certification
Software
Languages
Languages
Timeline
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Yanyun Liu

Falls Church

Summary

Accomplished brand strategist with a proven track record in driving revenue growth, evidenced by a $3M increase through successful marketing campaigns at DMG Entertainment. Expertise in digital marketing and leadership fosters strong client relationships, resulting in impactful, award-winning content that enhances market engagement.

Overview

12
12
years of professional experience
1
1
Certification

Work History

VP /Director of Business Development

DMG Entertainment
Shanghai
07.2016 - 11.2022
  • Led and managed comprehensive brand strategies for automotive clients, ensuring consistent brand messaging, and successful campaign execution.
  • Spearheaded Integrated Brand Communication Programs: Directed year-round initiatives, including TV commercials, online campaigns, video productions, and media purchasing, elevating brand visibility and audience engagement.
  • Strategic Marketing Collaboration: Partnered with creative teams, content providers, and media partners to design and execute marketing strategies aligned with client goals, achieving measurable results.
  • Multi-Location Team Leadership: Managed internal teams across Guangzhou and Jakarta, driving recruitment, training, and performance excellence to achieve organizational objectives.
  • Client Relationship Management: Delivered tailored brand insights and marketing solutions for clients in the automotive and entertainment industries, strengthening long-term partnerships.
  • Business Development Success: Identified and capitalized on growth opportunities, generating a $3M revenue increase over two years through strategic client acquisition and retention.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.

Business Development Director

America Discovery Channel
Beijing
07.2014 - 07.2016
  • Drove marketing strategy and creative campaigns for top-tier automotive clients, generating significant revenue growth through strategic partnerships and content creation.
  • Strategic Marketing Leadership: Designed and executed innovative, high-impact digital campaigns for premier clients such as Volkswagen (VW), Audi, BMW, Great Wall Motors, Haval, and WEY, driving brand recognition and consumer engagement.
  • Client-Centric Campaign Management: Managed client relationships by understanding their needs, crafting tailored proposals, and ensuring seamless delivery of impactful campaigns.
  • Award-winning content production: Partnered with production teams to develop and launch advertising content, including TV commercials, digital campaigns, and promotional videos, earning industry accolades.
  • Nationally Recognized Campaigns: Produced successful campaigns for flagship events like the Beijing Auto Show and Shanghai Auto Show, achieving national media exposure on major platforms.

Senior Account Manager

Tencent Beijing
Beijing
06.2010 - 07.2014
  • Developed and executed integrated marketing campaigns for leading automotive brands, enhancing customer engagement, and increasing sales.
  • Content Marketing & Operations: Demonstrated the benefits of cooperative strategies by delivering tailored solutions that meet customer needs in the automobile and internet industries.
  • Market Research Expertise: Conducted comprehensive market research to analyze key account trends and develop strategic roadmaps, effectively aligning branding and marketing campaigns with budget constraints, and cost control targets.
  • Strategic Influence: Successfully influenced key accounts in their annual strategic marketing plans, resulting in increased business opportunities and customer engagement.
  • Resource Integration: Coordinated resources to attract potential customers for documentary projects and live shows, enhancing visibility and participation.
  • Project Monitoring: Oversaw the promotion process, focusing on content quality, budget adherence, effectiveness, and after-sales service to ensure customer satisfaction, and project success.
  • Tracked and reported on sales performance metrics to senior management, highlighting successes and areas for improvement.

Education

Master of Arts - Business English

University of International Business and Economics
Beijing, China
01.2017

Bachelor of Arts - Radio and Television Programming

Communication University of China
Beijing, China
01.2014

Hosting and of Broadcasting -

China woman's University
Beijing, China
01.2010

Skills

  • Brand Strategy and Management
  • Integrated marketing
  • Cross-functional collaboration
  • Digital Marketing and Social Media
  • Advertising and Media Planning
  • Project Management and Team Leadership
  • Content Development and Video Production
  • Cross-functional collaboration and client relations
  • Business Development and Sales Growth
  • Budget Management and Forecasting
  • Negotiation and Contract Management

Certification

  • Social Media Marketing Certification (Coursera)
  • Business Analytics (Coursera)
  • Project Management Professional (PMP) (In Progress)

Software

  • Microsoft Office Suite
  • Google Analytics
  • PPT (Excellent)

Languages

  • English, Fluent
  • Mandarin, Native

Languages

English
Full Professional
Chinese (Mandarin)
Native/ Bilingual

Timeline

VP /Director of Business Development

DMG Entertainment
07.2016 - 11.2022

Business Development Director

America Discovery Channel
07.2014 - 07.2016

Senior Account Manager

Tencent Beijing
06.2010 - 07.2014

Master of Arts - Business English

University of International Business and Economics

Bachelor of Arts - Radio and Television Programming

Communication University of China

Hosting and of Broadcasting -

China woman's University

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Yanyun Liu