Yomna Kamel
Haymarket
Summary
Strategic Communications Consultant with over 20 years of combined experience in Change Management, Business Development, Agility, and Digital Transformation. Diverse global experience overseeing strategy and marketing initiatives for brands across the Middle East, Africa, Asia, Europe, and Australia.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
12
12
years of professional experience
Work History
Employee Engagement- Office and Events
SSP America
08.2023 - Current
- Supporting Executive visions and increase employee engagement at the corporate office through corporate events
- Analyze, revise, and develop administrative policies and procedures resulting in improved efficiency, increased communication, and a reduction in costs
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Marketing Communication and Change Management Consultant
Contract-Based
06.2019 - Current
- Agility, communication, customer experience improvement models, digital transformations, and marketing events
- Ignite over 20 change management projects, creating skeleton for smooth outbound communication including updated website and social media fronts
- Engage in workshop trainings, promote events, and provide coaching to help train employees to become more agile, developing a stronger team with a happier and more efficient culture
- Designed metrics-based evaluation frameworks to measure the impact of change initiatives on organizational performance and employee satisfaction.
- Drive organization change through specific projects in partnership with HR, infusing agility, internal branding, and employee empowerment
- Analyzed business process changes and identified key risks, enabling proactive mitigation strategies to be implemented.
- Restructure legal documents that entail contracts, NDAs, and other agreements, introducing transparency into processes in all day to day operations and achieving more growth for the business
- Led stakeholder engagement initiatives with diverse groups, promoting open dialogue and building strong relationships that supported successful change implementation.
Communication and Business Efficiency
Honey Skincare Studio
06.2021 - 03.2023
- Introduced and incorporated innovative legal, HR, marketing, IT, and operational processes into daily business practices, enabling a business owner to follow a more streamlined approach
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
Group Head Marketing CMO
Ghobash Group
10.2017 - 08.2018
- Improved customer experience and integrations while raising the bar on staff engagement and loyalty
- Created marketing efficiency models that led to stronger business agility decreasing costs and widening the profit margin
- Co-led repositioning for recognized brands such as Russo's Pizza and OshKosh B'Gosh in conjunction with HR, Finance, Board and Chairman. Initiated all brand related processes in line with company vision statement and core values such as developing ambassadors to support new changes.
- Developed Employment Value Proposition (EVP) trainings and workshops for business units to creatively evolve and change their culture, with subsequent 70% boost in employee confidence levels across all stakeholders and an 85% increase in perceived management trustworthiness
- Contributed to long-term business growth by participating in strategic planning efforts at the executive level.
- Created an in-house creative agency to oversee all regular marketing and communications including digital, content development, social media, SEO, CRM, website, events, media planning, collateral, and campaign management, raising the bar on quality, generated revenue with 12% growth y-o-y resulting from efficient campaigns, supported key pitches with key customers worth US $2 million
Leadership Coach and Change Management Invigorator
Celgene
01.2017 - 04.2017
- Led change management workshops and provided coaching for a leadership team, sparking agility, creating a more agile culture, and promoting open communication
- Measured developments through leadership tasks and face to face interviews with team
- Established tools and processes by which sustainability would be ensured over time across all stakeholders
- Fostered strong relationships with clients to build trust and create an open, comfortable environment for growth.
- Established success metrics for coaching engagements, allowing both coach and client to track progress throughout the process.
Group Marketing Manager CMO
Galadari Brothers
11.2012 - 12.2016
- Transformed the business into a more efficient culture after of slow adaptation to market needs as member of the leadership team in partnership with the CEO, placing the corporate brand on Middle East Forbes List through continuous efforts with marketing and PR
- Led benchmark marketing events with brands such as Mazda, Baskin Robbins, Dunkin Donuts, JCB, Radisson Blu, and Komatsu, with communication, marketing, budget, and process improvement initiatives, leading to 30% growth in total revenue, driving confidence and continuous growth, and transforming negative profit companies into agile cultures by saving almost US$ 7 mil on marketing P&L
- Infused programs to establish improved communication such as Google for Work and collaborated with IT to transform all internal-communication and customer-related systems and processes
Education
Master of Business Administration - Business
University of Wollongong
12.2016
Bachelor of Arts - Integrated Marketing and Communications
American University in Cairo
Certificate - Change Management
Prosci
06.2016
Skills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Flexible and adaptable
- Attention to detail
Timeline
Employee Engagement- Office and Events
SSP America
08.2023 - Current
Communication and Business Efficiency
Honey Skincare Studio
06.2021 - 03.2023
Marketing Communication and Change Management Consultant
Contract-Based
06.2019 - Current
Group Head Marketing CMO
Ghobash Group
10.2017 - 08.2018
Leadership Coach and Change Management Invigorator
Celgene
01.2017 - 04.2017
Group Marketing Manager CMO
Galadari Brothers
11.2012 - 12.2016
Bachelor of Arts - Integrated Marketing and Communications
American University in Cairo
Certificate - Change Management
Prosci
Master of Business Administration - Business
University of Wollongong
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