Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Kate Finamore

Alexandria,VA

Summary

Uniquely qualified to lead a group fitness team - with 30+ years of in-depth and unparalleled expertise and passion for group fitness, strong relationship-building skills, attention to detail, a reputation for fiscal responsibility, as well as extensive management experience, acknowledged for inspirational teaching and mentoring abilities, and often recognized for going the extra mile.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Legislative Lead

Moms Demand Action for Gun Sense in America
01.2025 - Current
  • Attend Fairfax County Board of Supervisors meetings to keep abreast of local happenings
  • Dive into any legislative bills in Alexandria, Fairfax County that relate to common sense gun advocacy
  • Plan events and schedule meetings with legislators for Advocacy Day at the state capitol in Richmond
  • Educate myself and the group about candidates running locally and statewide so we are prepared to campaign for and champion candidates who support our mission

Owner, Director & Instructor

Engage Fitness Collective, L.L.C
04.2020 - Current

Company Overview: Engage Fitness Collective, LLC is an online group fitness platform, where independent group fitness instructors teach from all over the country, and pool classes to share with each others’ clients

  • We offer a variety of workouts taught “live” throughout the day, every day – approximately 70 classes weekly
  • Coaching participants in strength training, yoga, interval and circuit training, Pilates, mobility, dance workouts and kickboxing
  • Building community and connection among our members and instructors to inspire more consistent commitment to wellness
  • Vetting, hiring and onboarding instructors to join our team
  • Procuring corporate contracts to provide services for employee wellness programs
  • Maintaining our website, schedule plug-in, online calendar, bookkeeping and social media platforms, as well as writing a monthly newsletter

Fitness & Group Exercise Instructor (P/T)

Various
03.1993 - Current
  • Various companies including Engage Fitness Collective, Orangetheory Fitness, XSport Fitness (now LA Fitness), 24 Hour Fitness, Gold’s Gym, Sport & Health Clubs (now OneLife), Bally’s, World Gym, The Energy Club (defunct), dance studios and many corporate fitness centers (Patent & Trademark Office, US Census Bureau, US Postal Service) and contractors
  • Chosen in 2015 to be one of only five Elite Coaches for Alexandria XSport Fitness’ new XIT small group training program, and the only one who immediately qualified for Tier2 compensation at a higher rate
  • Chosen in 2015 to lead the BodyCombat presentation team for24 Hour Fitness at the NBC4 Health & Fitness Expo
  • Chosen in 2013 to shadow the International Master Trainers for BodyCombat on stage at the Les Mills Mega Quarterly in Orlando, FL
  • Teaching classes and small group training - including boot camp, box/kickbox, sports conditioning, dance fitness, hip-hop, jazz, ballet, core, stretch, step/multi-step, strength, circuit/interval, TRX, BodyCombat, BodyFlow, BodyJam, CXWORX and Balletone
  • Coordinating, presenting for, and participating in marketing and charity events
  • Providing demonstrations and lectures

Founder & Director of TRUE GRIT & Group Fit

TRUE Health & Wholeness, L.L.C
03.2012 - 12.2015

Company Overview: TRUE Health & Wholeness, LLC was a unique fitness destination in Arlington, VA, where we used a holistic, integrated, personal approach to help clients achieve vibrant living through fitness, wellness, education and food

  • First invited to join the team as a consultant as the business grew to include group fitness
  • Produced over $80K in revenue and 100 new multiple-visit clients over 18 months, using only three hours of studio space weekly, by introducing small group training to the facility in the form of the Les Mills GRIT Series
  • Managed group fitness staff and offerings, including GRIT, TRUE Fit Boot Camp and Pilates
  • Initiated a relationship with ClassPass to increase visibility in the market and fill openings in classes, bringing in 85 new clients, and over $2K in profit over eight months
  • Averaged a rating of 9.5 out of10 stars for client satisfaction with the GRIT experience, as measured by Listen360

Regional Group Exercise Manager

XSport Fitness
01.2009 - 07.2012

Company Overview: XSport Fitness (now LA Fitness) was one of the fastest growing fitness chains in the nation, with 41 gyms in Chicago, New York and the Metro DC area

  • Was hired to completely overhaul the schedule and staff at Merrifield, and build the team and timetable at Alexandria for the opening in Spring 2009
  • Upon opening, the Alexandria GroupX department established new company-wide attendance records, and maintained the #1 ranking in the company for over two years, staying in the top three for the third year
  • Maintained usage at 60% of room capacity, kept cost-per-attendee near $1, far under the budgeted allowance of $2.50
  • While group exercise visits increased from 5,000 to almost 9,000/mo, the GroupX department budget never increased
  • Recruited, hired, and trained over 100 top-tier instructors
  • Supervised and evaluated 220 classes and staff of the VA locations, coordinating the use of up to seven group exercise rooms, three basketball courts and three pools
  • Analyzed weekly attendance averages for each class and tracked overall trends, making schedule adjustments quarterly
  • Created and maintained print, wallboard, and online schedules quarterly
  • Organized quarterly launches, trainings, certifications, and staff meetings
  • Worked effectively with all other gym and corporate staff
  • Communicated with members regarding suggestions and complaints
  • Offered the newly created East Coast Group Exercise Manager position in 2012
  • Continue to maintain the duties held as group exercise instructor, still teaching five weekly classes after resigning as GXM (see below)

Group Exercise Director (GXD)

Gold’s Gym International
11.2004 - 04.2008

Company Overview: Gold’s Gym International owned and operates over 150 gyms across the country


  • Promoted to Ballston after increasing group exercise attendance at South Arlington from 14% of overall gym usage to 21% in just one year, when the average at the Metro DC Gold’s Gym was 12%
  • Supervised and evaluated over 100 classes/week, as well as a staff of 80 instructors and 50 subs
  • Recruited, hired, and trained instructors
  • Analyzed monthly attendance averages for each class and tracked overall trends
  • Created and maintained print, wallboard, and online schedules monthly, coordinating the use of four group exercise rooms
  • Organized trainings, certifications, launches, and staff meetings
  • Formed and maintained annual budget for equipment, supplies and payroll
  • Worked effectively with all other gym and corporate staff, as well as fellow GXDs for local locations
  • Communicated with members regarding suggestions and complaints
  • Offered the newly-created Regional Group Exercise Manager position in 2007
  • Maintained the duties held as group exercise instructor (see below)

Personal Counselor

Georgetown Visitation Preparatory School
08.2001 - 12.2002
  • Supported student well-being and healthy adolescent development through a comprehensive program that focused on each grade level's specific needs
  • Worked in tandem with the College Counselors
  • Conducted group and individual meetings with students, as well as organized events and guest speakers
  • Directed freshman, sophomore and junior counseling groups, operating from a wellness model that addressed intellectual, spiritual, creative, physical, and social components of the whole person, using reflection, discussion, and activities
  • Worked to involve all parts of the school community in fostering healthy development and emphasized a collaborative approach with families
  • Provided confidential and continuing support for students and families exploring personal issues, challenges, and dilemmas

Dean of Students / Director of Guidance

The Kirov Academy of Ballet
03.2000 - 06.2001
  • Advised and assisted students regarding college/career choices, visits, auditions, applications
  • Provided counseling regarding personal issues and conduct infractions
  • Hired, trained, supervised and evaluated the Director of Residence Life, as well as six Resident Advisors
  • Planned orientations, team building activities, community service projects and cultural event outings for students
  • Developed and monitored the budget and policies for the Student Affairs, Residence Life and Security departments
  • Organized and staffed two summer workshops for over 300 residential and commuter students
  • Served as a liaison between students, parents, faculty, and administration to facilitate communication and resolve conflicts.

Education

Master of Arts - Counseling Psychology

University of Connecticut
Storrs, CT

Bachelor of Science - Psychology major / Dance minor

James Madison University

Skills

  • Training and coaching
  • Team building and motivation
  • Keeping a scorebook and team stats
  • Data driven decision making
  • Focus on growth, integrity and character
  • Putting the best interest of the team ahead of individual success

Certification

  • Group Fitness Instructor – American Council on Exercise, recertification pending,2006-2016
  • Group Fitness Instructor - Athletics and Fitness Association of America, certified2019-2023,1993-2006
  • Orangetheory Fitness Coach, certified02/19-present
  • Orangetheory Lift45 Coach, certified07/21-present
  • TRX Suspension Training Instructor, certified04/20-present
  • Elite Level BodyCombat - Les Mills, certified07/07, achieved Elite status07/12
  • Advanced BodyJam - Les Mills, certified10/05, achieved Advanced status05/13
  • Advanced BodyFlow - Les Mills, certified04/02, achieved Advanced status03/21
  • CXWORX - Les Mills, certified12/13
  • Group Fitness Management - Les Mills, workshop04/01
  • Chosen as a Les Mills US Trainer (BodyFlow & BodyJam) -07/05 &10/05 Les Mills Trainer Boot Camps
  • Chosen as a Les Mills US Assessor (BodyJam & BodyCombat) -06/08
  • Red Cross Adult CPR & AED - since1993
  • Group Exercise Instructor - National Council for Certified Personal Trainers (now ISSA), certified07/18
  • Yoga - Vinyasa Flow - National Council for Certified Personal Trainers (now ISSA), certified05/19
  • Boxing Instructor - International Sports Conditioning Association (Thomas “The Promise”), workshop12/15
  • Kickboxing Instructor - Aerobics and Fitness Association of America, certified1993
  • BalleTone Center Moves - certified08/03
  • Indoor Cycling - National Council for Certified Personal Trainers (now ISSA), certified08/18
  • Cycle Instructor - Stages Cycling, workshop12/12
  • Pilates Reformer Group Foundations - Powerhouse Pilates, certified09/04

Interests

Related Softball Experience:

Volunteer Dugout Assistant Coach for Bishop Ireton Varsity Softball - Spring 2023 season

Timeline

Legislative Lead

Moms Demand Action for Gun Sense in America
01.2025 - Current

Owner, Director & Instructor

Engage Fitness Collective, L.L.C
04.2020 - Current

Founder & Director of TRUE GRIT & Group Fit

TRUE Health & Wholeness, L.L.C
03.2012 - 12.2015

Regional Group Exercise Manager

XSport Fitness
01.2009 - 07.2012

Group Exercise Director (GXD)

Gold’s Gym International
11.2004 - 04.2008

Personal Counselor

Georgetown Visitation Preparatory School
08.2001 - 12.2002

Dean of Students / Director of Guidance

The Kirov Academy of Ballet
03.2000 - 06.2001

Fitness & Group Exercise Instructor (P/T)

Various
03.1993 - Current

Bachelor of Science - Psychology major / Dance minor

James Madison University
  • Group Fitness Instructor – American Council on Exercise, recertification pending,2006-2016
  • Group Fitness Instructor - Athletics and Fitness Association of America, certified2019-2023,1993-2006
  • Orangetheory Fitness Coach, certified02/19-present
  • Orangetheory Lift45 Coach, certified07/21-present
  • TRX Suspension Training Instructor, certified04/20-present
  • Elite Level BodyCombat - Les Mills, certified07/07, achieved Elite status07/12
  • Advanced BodyJam - Les Mills, certified10/05, achieved Advanced status05/13
  • Advanced BodyFlow - Les Mills, certified04/02, achieved Advanced status03/21
  • CXWORX - Les Mills, certified12/13
  • Group Fitness Management - Les Mills, workshop04/01
  • Chosen as a Les Mills US Trainer (BodyFlow & BodyJam) -07/05 &10/05 Les Mills Trainer Boot Camps
  • Chosen as a Les Mills US Assessor (BodyJam & BodyCombat) -06/08
  • Red Cross Adult CPR & AED - since1993
  • Group Exercise Instructor - National Council for Certified Personal Trainers (now ISSA), certified07/18
  • Yoga - Vinyasa Flow - National Council for Certified Personal Trainers (now ISSA), certified05/19
  • Boxing Instructor - International Sports Conditioning Association (Thomas “The Promise”), workshop12/15
  • Kickboxing Instructor - Aerobics and Fitness Association of America, certified1993
  • BalleTone Center Moves - certified08/03
  • Indoor Cycling - National Council for Certified Personal Trainers (now ISSA), certified08/18
  • Cycle Instructor - Stages Cycling, workshop12/12
  • Pilates Reformer Group Foundations - Powerhouse Pilates, certified09/04

Master of Arts - Counseling Psychology

University of Connecticut
Kate Finamore