Kendall Lawson
Richmond
Summary
Highly successful in the development and implementation of innovative marketing initiatives to improve and advance corporate performance. Experienced in graphic design and the development of marketing collateral. Expert at relationship development and communication skills. Highly organized and proficient at managing simultaneous projects. Self-motivated, take initiative and go beyond job description.
Overview
13
13
years of professional experience
Work History
Marketing & Event Coordinator
My Social Calendar
08.2024 - 11.2025
- Coordinated 20–22 social events per month for a national social club, providing members with diverse, high-quality experiences designed to foster meaningful connections.
- Managed a team of volunteer Event Hosts, including scheduling, assigning events, and ensuring equitable distribution of responsibilities.
- Negotiated vendor contracts and maintained strong vendor relationships to secure competitive pricing and high-value partnerships.
- Oversaw monthly profit and loss statements, tracked event budgets, and ensured financial accountability for all hosted events.
- Maintained continuous communication with members through phone calls and email, delivering exceptional customer service, resolving concerns, and supporting event engagement.
- Drafted clear, professional written communications including event descriptions, updates, and vendor correspondence.
- Performed administrative and clerical tasks including scheduling, email management, document organization, and member support.
- Ensured seamless event execution, from logistics planning to post-event follow-up, with strong attention to detail and creative problem-solving.
- Demonstrated adaptability in a hybrid work environment while meeting deadlines and maintaining a polished, professional appearance.
- Coordinated 20–22 social events per month, increasing overall event attendance by 18% through improved scheduling and member communication.
- Managed and trained 15+ volunteer Event Hosts, improving host participation reliability by 30% through clear assignment processes and support.
- Negotiated vendor contracts that reduced average event costs by 12% while increasing event quality and variety.
- Oversaw monthly P&L reports, identifying budget efficiencies that saved approximately $8,500 annually across event categories.
- Maintained regular phone and email communication with members, achieving a 92% member satisfaction rating (per internal surveys and feedback).
- Enhanced member engagement by writing polished event descriptions and updates, resulting in a 25% increase in RSVPs for themed and specialty events.
- Improved administrative efficiency by reorganizing scheduling workflows, cutting planning time per event by 20–25%.
- Ensured seamless event execution with a 98% on-time event launch rate, even during high-volume months.
- Resolved member concerns promptly, reducing recurring issues by 40% and contributing to higher retention within the community.
- A national social events club for single men and women.
Marketing Coordinator
Markel
01.2021 - 08.2024
- Developed and executed strategic marketing plans to achieve company’s revenue growth goals.
- Created and executed effective marketing campaigns that connected potential clients and drove demand for company services.
- Responsible for the design and development of all branded marketing materials, apparel and items used in global offices.
- Managed and created content for all social media and online marketing platforms including Facebook, Twitter, Instagram, LinkedIn, Google, and YouTube.
- Coordinated all branded item distribution to employees, brokers and business partners.
- Maintained and updated all Corporate Marketing sales and reference materials.
- Assisted and coordinated all digital and print ad placement.
- Managed operational budget that supported marketing objectives.
- Participated in weekly Corporate Marketing team meetings and contributed to special projects and events.
- Worked as marketing liaison with all outside vendors and contractors.
- Managed and updated Corporate Marketing digital dashboard.
- Point of contact for the Corporate Marketing team for all internal and external functions.
Marketing Director
James River Orthodontics
01.2020 - 12.2020
- Created and managed all internal and external communications and branding aligned with company’s goals and core values.
- Developed and managed the Media and Planning Calendar to ensure timely, efficient and appropriate communications on all platforms.
- Grew brand through planning, communication and social strategies.
- Created and developed all print and digital marketing collateral.
- Created print and digital ads published in Richmond Magazine, Virginia Living and The Wyndham Loop.
- Managed and updated all website content.
- Created and managed all social media content and planning. Increased followers, page engagement, user participation and sharing.
- Responsible for day-to-day social media presence on Facebook, Instagram, YouTube. Duties included answering direct messages, engaging with followers and creating unique content.
- Created graphics and designed company t-shirts, pop sockets, glasses and other promotional items.
- Created trademarked logos for 2 marketing campaigns.
- Created and managed all newsletters.
- Planned and developed press releases and marketing for all campaigns, news and events.
- Created, executed and implemented 2 successful marketing campaigns increasing patient start number and patient/start conversion ratio by 10%.
- Planned and coordinated Marketing Events on behalf of company CE Event Mixers with Referring Physician Offices Participation in community sponsorship and charity events.
- Visited 20 referring offices a month as Brand ambassador and Marketing Representative. Submitted report detailing office visits, marketing strategy, purpose of calls and outcomes.
- Created in-depth analysis of marketing metrics on referral sending patterns, customer satisfaction, and advertising effectiveness. Presented reports and findings during weekly meeting with CEO and management.
Marketing Representative
Association of Alexandria Radiologists, PC
05.2013 - 01.2020
- Developed and implemented strategic marketing and advertising plans, which included advertising schedules, competitive analyses, marketing goals, and ongoing follow up.
- Established sales-oriented marketing approach that resulted in increased referrals since start date and through the past four years.
- Increased the number of referrals at AAR’s Woodbridge Imaging Center, which resulted in a 5-10% increase in referral volume and higher revenue.
- Established and managed social media content, including Twitter, Facebook, You Tube, and an educational blog.
- Played integral part in redesigning company website (Summer 2017).
- Created in-depth analysis of marketing metrics on referral sending patterns, customer satisfaction, and advertising effectiveness. Generated data analysis and comprehensive reports, ROI charts, and graphs to communicate results effectively. Presented findings and critical recommendations during monthly and bi-weekly committee meetings with management.
- Designed, coordinated and prepared all online and print marketing and advertising collateral.
- Acted as physician liaison between management and referring physician offices/patients to communicate available marketing services and excellent customer care.
- Visited 40 referring physician offices a week. Submitted weekly reports to CEO detailing office visits, marketing strategy, purpose of calls and outcomes.
- Established and maintained relationships with vendors, professional organizations, and medical community.
- Coordinated five Lunch and Learn meetings a month with referring offices.
- Successfully created and grew AAR’s Couture for a Cure Fashion Show for breast cancer awareness. Managed event coordination, fundraising, promotion, participant/sponsor correspondence, marketing materials, advertising, set design and decorations. Raised more than $40,000 for the Vola Lawson Breast Cancer Memorial Fund in the three years since its conception. Successfully branded AAR and the fashion show as an annual charity event in Northern Virginia.
- Recognized for Couture for a Cure achievements at RBMA conference.
- Coordinated and participated in 4-6 marketing events a year: Expo booths at NBC expo in Washington, DC, Babies, Bumps, and Beyond Expo at Potomac Mills, Mixers with referring physicians, Happy Hours with referring office staff, Direct-to-consumer events with current and prospective patients (included educational dinners, vein screenings, and football event).
- Set up speaking engagements for AAR’s radiology team for news outlets, the medical community, and patients.
- Produced company’s patient satisfaction survey and marketing campaign to maximize patient experience with provided services. Resulted in a 75% increase in patient feedback and survey submission in first month of campaign.
Education
Bachelor of Science - Kinesiology, Exercise Science
Longwood University
Farmville05.2013
Skills
- Creation and Execution of Targeted Marketing Campaigns
- Event planning, coordination, and logistics management
- Content Creation & Copywriter
- Public Relations & Communications
- Client, vendor and customer relationship development
- Social Media Management
- Market Research and Competitive Analysis
- Brand Development
- Print & Digital Advertising Design & Placement
- Customer relationship management
- Corporate events planning
- Vendor relations
- Vendor relationship management
- Fundraising eventsSearch Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- WordPress
- WebFlow
- Constant Contact
- MailChimp
- Salesforce
- Microsoft Access
- Microsoft Excel
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Word
Marketing Portfolio Link
https://drive.google.com/drive/folders/1-2_fECMnSV2J0A1b_dlHCcp5CSeDhf74
Timeline
Marketing & Event Coordinator
My Social Calendar
08.2024 - 11.2025
Marketing Coordinator
Markel
01.2021 - 08.2024
Marketing Director
James River Orthodontics
01.2020 - 12.2020
Marketing Representative
Association of Alexandria Radiologists, PC
05.2013 - 01.2020
Bachelor of Science - Kinesiology, Exercise Science
Longwood University